This is the specialization project on a study on new product development for Tata Nano along with a comparative study between Tata Nano and Maruti 800. The objective of this study is to gain knowledge about how Tata brought this new product i.e., Nano up to the development stage and finally going to launch it on 23rd of March.
The project was assigned by Dipti Mam (co-coordinator) and Dwani Mam (assistant co-ordinator).
During the project I researched on how Tata developed Nano costing Rs 1 lakh and what will be its effects. This study also includes comparison between Tata Nano and Maruti800. A survey was also done for understanding consumer buying pattern and preferences.
Thus, this study is based on new product development in marketing for Tata Nano.
I am thankful to SNDT University and Gandhi Mahila College and specially BMS department who provided me with the opportunity for carrying out the study.
I would also like to acknowledge my sincere thanks to our co-ordinator Dipti Mam. Under their valuable guidance, constant interest and encouragement, who have devoted her ever-precious time from their busy schedule and helped me in completing the project. Her co-operation was not only useful for this project but will be a constant source of inspiration for me in the future.
I express gratitude to various faculty members especially Sandeep Sir for his valuable guidance which was a good learning experience in order to make my efforts successful.
Special, continual assistance while collecting the data was provided by the respondents. I wish to acknowledge my special thanks to them for their help and cooperation in order to complete this project.
I am also thankful to those who have helped me intellectually in preparation of this project directly or indirectly.... [continues]
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