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* Executive Summary
* Clean Paint & Restore Pty Ltd
* 33 Bordie st Rydalmere, NSW 2116
* Australia
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* In the recent past year, according to the market research organized by Mr. Mark Smith of the CEO of the company, it was observed that more than 250 customer chosen CPR Services. Approximately 60 businesses within Sydney Area, 40% of small trades business, the rest is medium- big company and contractors. *

* In accordance with directive issued by the management, the promotion department had delivered more than 6millions flyers last year around targeting suburban areas (medium to up income level). More focus offering the strata residence of the new way of cleaning and painting for theirs unit, which is introducing more quite and less tools in the place. The overwhelming response resulted into an average net revenue of $30,000 per week. Reaching bigger strata management to sign contract with CPR but also bigger in cleaning single house inquiries. This has promoted the company to establish a permanent place of business in Sydney. The business is to handle equipment, worker in Cleaning and Abseil High Rise Painting services in New South Wales. *

* The total expenditure and budget that was involved in the process that was involved in the process was $ 15,000-$20,000. The company establish 12 employees which working closely together in their own areas. * As the business growing bigger, hiring an experience Abseiled is also open up opportunities to the communities to join their success. By Segmented their target market closely they will promote their business more effective & efficiency.

* Introduction
* CPR Services Pty Ltd establish since 1993, with trades name Mr. Softwash by Mark Smith (CEO of CPR Services Pty Ltd). Starting from offering the community to clean their House and path walk (outside) with solutions pressure cleaning methods. And now Abseil Paint High Rise building. * Learning from the experience, He try to understand the market trend and be able to establish the new way of growing his business. Success with job booking weekly lets him to be able to hire another worker to do the job and for him focussing of growing the business bigger. * Been working closely with the contactors in painting area, which they Hire Mr. Softwash to clean the area in the building that is cannot be reach easily by the boom machine nor scaffolding. He found the new needs that by abseiling the business will cut a lots of disadvantages. * He himself get the Painting trading Licence by NSW for the business and having his valuable persons working closely together. He sees the residence who live in the building 40% are baby boomers, and retired people and 60% of young families. But in that case the 40 % is the one who is manage and taking decision for the building maintenance, which is the one the Mark needs to address his services. * These are the advantages and disadvantages of old fashion and CPR service way * Old fashion| * CPR|

* Cost a fortune| * Can cut up to 40% cost |
* Long time| * Quicker|
* Noisy for scaffolding| * No noise for scaffolding build| * Needed private access to residence sometimes| * No need private access to cover even the hardest shape of building| * Dangerous| * Less dangerous |

* Needed council permit| * No need council permit|
* Dirty (dust)| * Clean|
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* As CPR has their method to promote their services such flyers, booklets, website, facebook page, yellow pages, etc. And so far the flyers is the best promotion that give CPR the most inquiries. *

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* Purpose of the report
* This report is to segment the target customer so that CPR can deliver their promotion to the right segment and more specific address...
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