Reliance Telecom Analysis

Contents

History of the Industry 3
Shift in Trend toward Mobile Telephony 3
Reasons for Growth in Mobile Subscriber Base 4
Segmenting the Indian Mobile Consumer Market 5
Key Success Factors 7
Government Policies 9
Industry Structure 11
Financial Performance and Analysis 15
SWOT Analysis 17
Company Analysis – Reliance Communications 20
Competitor Analysis 24
Bharat Sanchar Nigam Limited (BSNL) 24
Bharti Tele-Ventures Limited 25
Tata Teleservices Limited 27
Idea Cellular Limited 28
Vodafone-Essar (Erstwhile Hutchison Group) 29
Research Methodology 30
Objectives of research 30
Methodology 31
Analysis 31
Factor Analysis on the Product Attribute Importance 32
Cluster Analysis and Segmentation 33
Discriminant Analysis 35
Fishbein Behavioral Intention Model 37
Attribute Mapping 38
Perceptual Mapping 39
Recommendations 41
Exhibits 43

History of the Industry

The history of Indian mobile industry is not very old, not to mention the industry as a whole in itself is very new to the whole world. Telephones have been serving mankind for quite a long now and can boast of the world’s largest redundant legacy system. Thousands of miles of underground cables run through oceans to connect all the continents. Telecommunication industry as a whole has not seen a major revolution for a long time with the exception of a few new innovations in the type of services and call rated. The advent of wireless communication has brought about a slew of path breaking technological advancements in the way people use and see telephones. Form being an equipment kept on the side table for talking, it has walked to occupy every persons pocket for all his information needs. Furthermore the revolution has not ceased and it promises to bring even more of comfort and connectivity while on the move. (Refer to Exhibit #1 for Milestones of the telecommunication industry in India)

Recognizing the crucial role that can be played by the telecommunication sector in India’s... [continues]

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