Reliance Retail Emerging Trends

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PROJECT REPORT
Customer Centricity at Value Format Store

ORGANIZATION NAME: - RELIANCE RETAIL
SUBMITTED BY:

DECLARATION
I will take pleasure in declaring that the project work that is undertaken by me is an original and authentic work done by me. This project is being submitted I partial fulfillment for award of degree of Post Graduate Programme in Management from The content of this report is based on the information collected by me during my tenure at Reliance Retail Ltd. (New Delhi) for two months of training from

CONTENTS PAGE NO. Preface 7 Executive summary 8 1 Introduction 1.1 Overview 9-10 1.2 Rational of Study 11 1.3 Retailing Sector 12-18 A) Policy Initiatives 16 B) Road ahead 17-18 1.4 Retail Sector in India 19-39 A) Major players in retail industry 22-23 B) FDI in Indian retail sector 24-25 C) Growth of retail companies in India 26-27 D) Emerging trends in Indian retail sector 28-30 E) Scope of the Indian retail sector 31-33 F) Challenge facing the Indian retail sector 33-36 G) Format in Indian retail sector 37-39 1.5 Reliance Industry Ltd. 40 1.6 Reliance Retail Ltd. 41-45 A) Products of Reliance stores 45 1.7 Reliance Fresh 46-52 2 Review of Literature 53-54 3 Research Methodologies 55-62 3.1 Objective 55 3.2 Scope 55-56 3.3 Meaning 56 3.4 Research Design 57 3.5 Data collection 58 3.6 Research instrument 58 3.7 Sampling 58 3.8 Sample size 58 3.9 Tools and Technique 58 3.10 Daily Reporting 59 3.11 Store observation report 60 3.12 Questionnaire 61-62 4 Data Analysis 63-68 5 Suggestions 69 6 Limitations 71 7 Bibliographies 72...
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