Reliance Project

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  • Topic: Retailing, Reliance Fresh, Reliance Industries
  • Pages : 50 (7074 words )
  • Download(s) : 252
  • Published : May 7, 2013
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PROJECT
[pic]

A STUDY
ON
EVALUATION OF CUSTOMER CENTRICITY
AT
VALUE FORMAT RELIANCE FRESH STORES
DELHI

Submitted by :

Name-Tarun kumar
Roll Number-F0857

Submitted to:

JAGAN INSTITUTE OF MANAGEMENT STUDIES

CONTENT

1. Student Undertaking……………………………………………………3 2. Company Certificate…………………………………………………...4 3. Acknowledgment……………………………………………………….5 4. Executive Summary…………………………………………………….6 5. Introduction
1. Industry overview………………………..…………………………8 2. Title Introduction… …………..………………………………10

6. Company profile
6.1 History……………………………….………………………..…......11 6.2 Retail Format in India……………….…………………………..…...15 6.3 Profile of the company……………….………………………………17 6.4 Organizational Structure…………………………………………….18 6.5 List of Key Management Personnel ………………………………...19 6.6 Product Mix of the Company……………………………………….. 21 6.7 Food Retail Chain …………………………………………………...22 6.8 Competitors of Reliaance Fresh…………………………………......23 6.9 Future Plans of the company………………………………………...24 6.10 Challenges for the company………..………………………………25

7. Objectives……………………………………………………………….26 8. Research Methodology……………………………….............................27

1. Research design
2. Sample Size
3. Limitations

9. Data Analysis and findings……………………………………………..28 1. Analysis Of Questionnaire

10. Project on Mystry Shopping……………………………………………45 11. Recommendation……….………………………………………………48 12. Appendices ……………………………………………………………..51

DECLARATION

I HEREBY DECLARE THAT THIS PROJECT TITLED

EVALUATION OF CUSTOMER CENTRICITY AT VALUE FORMAT RELIANCE FRESH STORE

IS SUBMITTED IN PARTIAL FULFILLMENT OF THE POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) TO JAGAN INSTITUTE OF MANAGEMENT STUDIES, NEW DELHI AS A FINAL PROJECT.

Project Guide:
Company Guide: Mr Subir Sinha
Faculty Guide: Ms. Pratima Daipuria

By: Tarun Kumar

CERTIFICATE

ACKNOWLEDGEMENT

The project of this nature is a learning task gave me explosure to understand the retail sector in acute manners and stretching over a period of time, for completing a project like this one takes the effort and quality inbuilt.

Although this project report is being brought in my name, it bears an imprint of guidance and cooperation of many individuals. Several persons with whom I integrated have contributed significantly to the successful completion of the project study. In the successful & trouble free completion of my final term project titled “EVALUATION OF CUSTOMER CENTRICITY AT VALUE FORMAT RELIANCE FRESH STORE”, I am grateful to Reliance Retail Limited and all the staff members for giving me all kind of support that I needed .

I extend my deepest and sincere thanks to my project guide, Ms. Pratima Diapuria and Ms Shivanjali Singh for the unflinching support and guidance through out the project by which I could manage to enrich my skills and got benefited with the hard core learnings.

I would also like to thank all the staff members of store who shared their precious time and experience with me.

Last but not the least, I extend my sincere thanks to my Faculty guide and the Institute for providing the help that was needed.

EXECUTIVE SUMMARY

The customer are the only reason why we are in business, so satisfying them will ultimately make our business more profitable.There is a need to highlight the importance of a customer service climate in Value Format Stores.A climate that emphasizes courtesy, competence and a work environment that promotes strong working relationship and empowerment.

Intention of this “PROJECT NAMASTE” is to get assistance from customer feedback for not...
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