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Relevance of Social Media

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Relevance of Social Media

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  • November 2012
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TABLE OF CONTENTS
1.ABSTRACT
2.INTRODUCTION
2.1 THEORETICAL BACKGROUND
2.2 SCOPE OF THE STUDY
2.3 SUBTOPICS
2.4 LIMITS OF THE WORKING DEFINITIONS
3. METHODOLOGY
4. FINDINGS
5. DISCUSSION
6. CONCLUSION
7. REFERENCES

1. ABSTRACT
The primary reason for carrying out this research was to find out the relevance of social media in university students’ in their learning; identify the mainly used social networks and how these impact on their studies. The study also focused on factors affecting the social media usage, for instance, time, cost amongst others. The research was done based on already written journals and books done by different authors. Different writers had different arguments depending on the universities in question. However this paper has been presented in a manner that captures most of what different authors regarded highly.

2. INTRODUCTION

2.1 THEORITICAL BACKGROUND
The field of social media is relatively new and is characterized by dynamic change (the first social network site SixDegrees was established in 1997 and closed 2000, in 2009 there were over 150 major sites). Hence there are few authorized definitions of social media as yet and they are likely to change and remain contested for several years yet. Here are a range of definitions to help guide our thinking about social media: a). A definition that focuses on the interpersonal networking dimensions (e.g. Facebook) We define social network sites as web-based services that allow individuals to: - construct a public or semi-public profile within a bounded system, - articulate a list of other users with whom they share a connection, - view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. b).A definition which focuses on the creative dimensions (e.g. Wikipedia) Social media are media...

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