Relentlessly Red

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TBC Beauty Facts, Figures,
and Trends

June 2012

Beauty statistics – can we
ever seem to agree?

Fun Facts


MAC sells 1 lipstick and 1 eye shadow
every 2 seconds



Walgreens has 25,000 beauty SKUs and
8,000 doors



On average, women aged 18+ spend
$144 year on beauty

45% of women cut back on skincare
during the recession, but 14% are already
spending more



20% of Americans have a household
income of $100K plus, which represents
70% of total US consumer wealth



According to NPD, $75K plus households
had an increase in beauty spending from
2008 – 2010 ($134 to $186)

Harrod’s stocks 43,000 beauty SKUs







By region, the West spends the most on
beauty - $154



57% of women have purchased skincare
at WalMart or Target in the last 6 months



10% of your customers are 80% of your
revenue
Euromonitor, “Latest Research: Beauty and Personal Care 2012 Now Live”, Euromonitor.com, first accessed on 6/12/2012 Phelan, Hayley “Beauty’s Top 100.” WWD.COM. 8.12.11, wwd.com, first accessed on 6/12/2012 Yeomans, Michelle, “US personal care market surpasses pre-recession levels in 2011”, Cosmeticsdesign.com, first accessed on 6/12/2012 PRWeb.com, “The NPD Group presents 2011 Overview of the US & Global Beauty Sales’, prweb.com, first accessed on 6/12/2012 Mintel Beauty Retailing Report, April 2011

WSL Strategic Retail

3

An Industry of Giants


26% market share of US mass skincare is driven by four flagship global brands: Neutrogena (which is the largest), Aveeno, Roc and Clean & Clear

Euromonitor, “Latest Research: Beauty and Personal Care 2012 Now Live”, Euromonitor.com, first accessed on 6/12/2012 Phelan, Hayley “Beauty’s Top 100.” WWD.COM. 8.12.11, wwd.com, first accessed on 6/12/2012 Yeomans, Michelle, “US personal care market surpasses pre-recession levels in 2011”, Cosmeticsdesign.com, first accessed on 6/12/2012 PRWeb.com, “The NPD Group presents 2011 Overview of the US & Global Beauty Sales’, prweb.com, first accessed on 6/12/2012

4

Worldwide & US
Cosmetics Market


Total sales in the beauty and personal
care industry were roughly $426 billion in
2011.



Total global beauty sales for January –
March 2012 were up 14% to
$2,278,000,000




Total Makeup sales were $932 million, up 10%
Total Skincare sales were $844 million, up 19%
Total Fragrance sales were $501 million, up 11%



In 2011, the US cosmetics & toiletries
market surpassed pre-recession levels in
sales with a 4.2% growth to exceed $38
billion



For the top 100 companies in the
cosmetic and personal care sectors, sales
increased by 25.1% in 2011.

Euromonitor, “Latest Research: Beauty and Personal Care 2012 Now Live”, Euromonitor.com, first accessed on 6/12/2012 Phelan, Hayley “Beauty’s Top 100.” WWD.COM. 8.12.11, wwd.com, first accessed on 6/12/2012 Yeomans, Michelle, “US personal care market surpasses pre-recession levels in 2011”, Cosmeticsdesign.com, first accessed on 6/12/2012 PRWeb.com, “The NPD Group presents 2011 Overview of the US & Global Beauty Sales’, prweb.com, first accessed on 6/12/2012

5

Cosmetic Product Categories
Now that you know where all the money is spent, it’s helpful to know what people are spending their money on. The cosmetic industry (aka beauty industry or personal care industry) can be broken down into 5 categories with sales distributed as follows:

Hair Care: 20%

Make-up: 20%

Facial Skin Care: 27%

Fragrance: 10%

Personal Care: 23%

Perry. “A Cosmetic Industry Overview for Cosmetic Chemists.”, www.chemistscorner.com first accessed on 6/12/2012

6

Cosmetic Product Categories
Hair Care

Shampoos make up the vast majority of this market since almost everyone uses shampoo. Other significant market segments include conditioners, styling products, hair color, and relaxers. Currently, the biggest players in this category are Procter & Gamble (Pantene) and L’Oreal.

Skin...
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