Gerry Mullen, CEO of Red Lobster restaurants, has been faced with a dilemma. He recently received an email from Terry Modotti, Vice President for Public Relations concerning the lobster retrieval in La Mosquitia, also known as the Mosquito Coast. The article states that many of the young working men are being killed and maimed to make lobsters available at cheap process to consumers in the United States. The men, known as buzos, must dive up to 130 feet for lobster, and face dangerous decompression sickness which begins with paralysis and ends in a slow death. This is due to the fact that there are no medical or decompression facilities on the boats, and there is also no equipment to aid the divers as they ascend to the surface of the water. However, there has been effort taken to try and help this negative situation on the Mosquito Coast. A non-profit organization, Sub Ocean Safety (SOS), founded by Bob Izdepski, was set up to help divers by installing decompression chambers allowing divers to gradually be brought to the surface. However, the divers do not reach the surface within the allotted five minute period which is needed for the chambers to be effective. SOS would also like to see regulations on divingcontrol over the number of dives per day, safety equipment on boats, and a limit on the lobster season to maintain the lobster population. Being the CEO of Red Lobster for a mere two years, Gerry has to make a decision as to what course of action he is going to take concerning this dilemma. There are many options that Gerry could execute--each complete with advantages and disadvantages; but Gerry needs to make a decision on only one option. By investigating the advantages and disadvantages of each option, I will be able to accurately advise Gerry as to which course of action to take.
The first option that Gerry could take would be to ignore the bad publicity and the dilemma in the Mosquito Coast... [continues]
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