Preview

Red Bull Case

Good Essays
Open Document
Open Document
703 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Red Bull Case
“Red Bull isn’t a drink, it’s a way of life”- an off the radar subculture; very appropriately put across through the company’s slogan “It gives you wings”. In order to face the challenges and grow in the future, Red Bull should mainly concentrate on using the following strategies: - 1. INCREASE CONSUMPTION LEVELS: Highest consumption rate was in Ireland, which had been 11 cans per person, and if the same is achieved in USA then Red Bull can achieve additional annual sales of 2 billion cans in the US market alone. 2. USE DISTRIBUTION STRENGTH AND NETWORKS: To further grow as a maturing brand Red Bull can use its brand muscle to drive further strengthen distribution networks. 3. BRAND AMBASSADOR: Many products are associated to its brand ambassadors and Red Bull being positioned as a brand associated with danger can rope in people known to be involved in risky sports to represent the brand. 4. PRODUCT DEALS: Red Bull can tie up with various products like Smirnoff, Grey Goose, etc. so as to provide free red bull drinks with such alcoholic drinks as it is known to be of good taste. 5. OFFERS +PRIVATE PASSES +MERCHANDISE: Red Bull can increase its sales by giving various offers to customer (to attract F1 lovers and fans of Red Bull racing team) for eg. On purchasing a certain number of red bull cans, the customer can win free red bull team merchandise, passes to watch an F1 race or even a chance to meet and interact with red bull team’s drivers and view the race in a VIP room. 6. PARTIES: Redemption of a ticket for certain number of cans that enables a person exclusive access into VIP parties or free drinks or free entry to the ticket holder. (This can be done by tying up with a certain clubs in and around town) 7. OFFERS TO RETAILERS (To keep interests of retailers): Retailers can be given various offers on selling a certain number of cans of Red Bull. 8. NEW PRODUCTS AND PACKAGING: Red Bull should bring in new flavors to add to its
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    RED BULL CASE STUDY
    • 401 Words
    • 2 Pages

    RED BULL CASE STUDY

    6. Assume tough competition is coming. How can Red Bull protect its franchise? What actions would you recommend?…

    • 401 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Principles of Economics - Red Bull
    • 1553 Words
    • 7 Pages

    Principles of Economics - Red Bull

    Since Red Bull is such a large company it would not be useful to determine the marketing strategy because it is believed that Red Bull simply cuts through lifestyles. So for a product like Red Bull the best marketing strategy would be behavioral segmentation. Red Bull is a special drink serving a niche market. Consumers of Red Bull are men and women of all ages, who are sporty and very hard working. Red Bull has a very trendy image and gets sold in a lot of bars and clubs.…

    • 1553 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Interpret Market Trends And Development
    • 932 Words
    • 7 Pages

    Interpret Market Trends And Development

    Interpret market trends and developments BSBMK507A Introduction: Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 5.2 billion cans sold in 2012. Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink named Krating Daeng, which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria.…

    • 932 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Analysis of Red Bull
    • 2052 Words
    • 9 Pages

    Analysis of Red Bull

    Red Bull is the leading brand in energy drinks and they have been the number one energy drink in the market for the last 25 years. Initially, it was only known as this type of beverage, but in 2007, it began to grow into becoming a media company known as Red Bull Media House as well. Because of the co-relation to the activities that the energy drink can do and promote, Red Bull has evolved to becoming a multi-platform media company that focuses on sports, culture, and lifestyle.…

    • 2052 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Red Bull Case Study
    • 2396 Words
    • 10 Pages

    Red Bull Case Study

    Behavourial segmentation is the major segmentation which I would like to focus in order to be succeeded in capturing market. The very vital point through I feel that market of Red Bull cola can flourish is the quality and awareness to people of its product.…

    • 2396 Words
    • 10 Pages
    Good Essays
    Read More
  • Good Essays

    Red Bull-Promtional Mix
    • 525 Words
    • 3 Pages

    Red Bull-Promtional Mix

    The promotion strategy used by Red Bull is the so called word-of-mouth or „Buzz –Marketing". This means that Red Bull strongly relies on it's consumers to orally pass on the quality and satisfaction of the product.…

    • 525 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Analyst
    • 1413 Words
    • 6 Pages

    Analyst

    In this case, Red Bull used pull marketing. This approach involves getting consumersexcited about the product and conveying this excitement to their family and friends.By this way, it encourage consumers to find out more about the product. It will thencreate interesting stories for people to talk about, even rumors had created, which inturn helps to create brand awareness and grow sales.The founder of Red Bull used pull marketing to promote his original product in the1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one aboutthe product. This helps to create consumer interest in the product. He wanted the brand hit young people right in the face in a way that they experienced Red Bull to thefullest and appreciate its qualities. They shared their opinions with others when theytalk with friends. This promotion strategy had created a ripple effect…

    • 1413 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    SWOT Analysis Red Bull
    • 1026 Words
    • 5 Pages

    SWOT Analysis Red Bull

    Red Bull’s essence is based on its authenticity and free soul. As such a modern and young brand,…

    • 1026 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Redbull Implementation Strategy
    • 996 Words
    • 4 Pages

    Redbull Implementation Strategy

    With a company that has 70 to 90 percent of the market share in over 100 countries worldwide, the most important recommendations boil down to sustainability (Gschwandtner). Red Bull has done most things right in the business world – they have minimized costs by using viral marketing, maximized image to gain huge market shares, and most importantly have stuck to core competencies. Emmy Cortes, the Corporate Communications Manager for Red Bull North America was quoted as saying, “we are one of the few companies in the world that can stay focused on one product, so we do what we do best” (Rodgers). However, the fact that Red Bull is doing so well does not eliminate room for growth and definitely does not guarantee them infinite brand security in today’s changing world. There are a few recommendations and ways of implementing them that should be addressed.…

    • 996 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Red Bull Marketing Research
    • 2495 Words
    • 10 Pages

    Red Bull Marketing Research

    The option for Red Bull to create or buy a brand with a healthy focus or for the older clientele is a relatively common practice for brands that want to expand their consumer base. There currently are competitors already in Red Bull’s market that have…

    • 2495 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Red Bull
    • 2375 Words
    • 10 Pages

    Red Bull

    Brand Name – “Red Bull” - Red Bull is an energy drink that promises to “revitalize body and mind”. Recognizing that Red Bull does not have a distinct target demographic, Red Bull concluded that all people need energy and promoted Red Bull as consumption for energy and health, not for enjoyment.…

    • 2375 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing Mix Plan Redbull Cola
    • 707 Words
    • 3 Pages

    Marketing Mix Plan Redbull Cola

    Enhacing the corporate image of Red Bull In general and introduce the new variation Red Bull Cola to the market.…

    • 707 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Red Bull Case Study
    • 1156 Words
    • 5 Pages

    Red Bull Case Study

    Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives you wings’. These non –traditional marketing strategies of Red Bull are not unique to any market.…

    • 1156 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Red Bull
    • 1634 Words
    • 7 Pages

    Red Bull

    The company was set up to market just one product, Red Bull Energy Drink. Since 2003, though, the company has also produced a low sugar version of the drink. As a single product firm, Red Bull have to ensure that sales of the drink are maintained, through effective marketing or product extension strategies.…

    • 1634 Words
    • 7 Pages
    Good Essays
    Read More
  • Better Essays

    RED BULL
    • 3775 Words
    • 10 Pages

    RED BULL

    Red Bull built a large part of brand equity from the performance aspects of the brand. Being the creator of the “functional energy” beverage category, Red Bull enjoyed a strong market presence. They positioned the brand as a beverage to be consumed for energy and not necessarily refreshment purposes. They didn’t focus on the taste quality as much as they were focused on the functional benefits of the product.…

    • 3775 Words
    • 10 Pages
    Better Essays
    Read More

Related Topics