Red Bean Paste and Cake Dough Type

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  • Topic: Red bean paste, Azuki bean, Flavor
  • Pages : 4 (977 words )
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  • Published : July 26, 2011
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ADAMASON UNIVERSITY
COLLEGE OF ENGINEERING
INDUSTRIAL ENGINEERING DEPARTMENT

FEASIBILTY STUDY

MARKETING STUDY
OF
PUMPKIN HOPIA

SUBMITTED BY:
CRISOSTOMO IBBARA GROUP
ARCAY, CRISTINA
BULANADI, HELENE CLARISH
CHUA, AARON PAUL
MARCUAP, KATRINA CARLA
NUEVA, EDUARDO JR. B.

SUBMITTED TO:
ENGR. VENUSMAR QUEVEDO

JULY 15, 2011

INTRODUCTION
Hopia is the all time favorite pastry food snack introduce by the Fujianese here in the Philippines. There are lot of Hopia manufacturers are well known because of the taste and quality itself. In other country, you can find Hopia they call it as moon cake filled with different fillings. In our country, the most popular Hopia brand is Eng Bee Tin, Holland, Poland and Tipas. As a child, we loved hopia munggo or mung bean filling. In the pass, there is no mix flavored hopias in the late 60's and 70's. Suppose for a kid, the sweetish buttery munggo filling was as good as a protein rich beans were going to get. As much as we loved munggo hopia, we absolutely like the taste of mix flavor of hopia like ube, pandan, cheese, langka, etc. The researchers think about giving it some more, tried a new version of Hopia, and the people got what felt like the most repulsive piece of mushy slow-cooked in one bites and taste like you've never been taste the special hopia. Nowadays, Consumer is more conscious on the nutritional facts they buy. The researchers are introducing the new product line of Hopia that filled with pumpkin. We would like to make the new version of Hopia, thinking of changing the shape of it, maybe putting holes in it or simple adding some ingredients that will catch the attention of Hopia lovers. Having a product that appeals to the target consumer is obviously critical in any identified, taste cleanliness, freshness, variety, nourishment as benefits that our product will offer the target consumer. Anywhere we can buy Hopia, so there is the opportunity of this business in the market.

BACKGROUND...
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