The Times 100: Business case studies
Recruitment and selection at Enterprise Rent-A-Car
Teacher: Timmy Norris
Author: Johnny Gat
Date of submission: 4th of May
Enterprise Rent-A-Car is a car rental company established in St. Louis, Missouri in 1957 by Jack C. Taylor. Its original name, “Executive Leasing Company”, was renamed to “Enterprise” in honor of the U.S.S. Enterprise aircraft carrier, which Taylor served on during World War II. In 2009, Enterprise became a subsidiary of Enterprise Holdings, Inc. as a result of Enterprise Rent-A-Car's 2007 acquisition of Vanguard Automotive Group, which is a parent company of National Car Rental and Alamo Rent a Car. This acquisition helped the company to a long-term business growth. Nowadays, Enterprise is the largest rental car company in the United States, with more than 5400 locations and employing over 65 000 people. In the late 1990s, this company also began expanding to different countries and its first opened office outside the USA was in 1993. Today Enterprise has many locations in Ireland, the UK, Germany and Canada.
Identify three reasons why Enterprise uses workforce planning.
At Enterprise every employee can achieve promotion within the company, which reduces the need for external recruitment. However, Human Resource Management (HRM) realizes that the future may hold changes affecting its staffing needs, so they cannot manage only existing staff. This is called a workforce planning. One reason the company uses this planning is the potential enter into new markets. For example, Enterprise moving into Car Sales requires recruiting experienced people with new ideas. The second reason is connected with the growth of technology. New equipment needs to be handled by skilled people. The last reason is very simple. When employees retire or are promoted they leave a gap that needs to be filled. In a competitive market, what does Enterprise do differently...
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