1.1 Brief about Hero Honda
Hero Honda Motors Limited (HHML), based in Delhi, India, is the world's largest manufacturer of motorcycles. Hero Honda is a joint venture that began in 1984 between the Hero Group of India and Honda of Japan. It was founded on January 19, 1984 in Gurgaon, Haryana with Mr. Brijmohan Lal Munjal as chairman and founder, Toshiaki Nakagawa as joint managing director and Pawan Munjal as Managing Director and CEO. The first motorcycle “CD 100” was rolled out in 1985.
HHML has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year. It produces 14 models of motorcycles presently. During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage.
Hero Honda currently rolls out bikes from its three globally benchmarked manufacturing facilities. Two of these are based at Dharuhera and Gurgaon in Haryana and the third state of the art manufacturing facility was inaugurated at Haridwar, Uttrakhand in April, 2008. These plants together are capable of producing out 4.4 million units per year. Hero Honda’s Splendor is the world’s largest selling motorcycle. Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top -selling motorcycle – Splendor. Hero Honda has been world’s number one two wheeler manufacturer for eight consecutive years and is one of the two automobile manufacturers to have had profits during the period of economic... [continues]
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