Recognizing and Shaping Opportunities
op yo Lynda M. Applegate, Series Editor
rP os t
Entrepreneurship
+ I N TE R A C TI VE I L LU S TR AT I O N S
No
tC
Recognizing and Shaping
Opportunities
LYNDA M. APPLEGATE
HARVARD BUSINESS SCHOOL
Do
CAROLE CARLSON
8056 | Published: September 1, 2014
This document is authorized for educator review use only by Vikas Gupta, at Institute of Management Technology - Ghaziabad (IMT) until December 2014. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860
rP os t
Table of Contents
1 Introduction ..................................................................................................................... 3
2 Essential Reading ............................................................................................................ 5
2.1 The Path to Entrepreneurship: A Tale of Three Ventures ................................ 5
Leo Fernandez: From Corporate Executive to Entrepreneur ......................... 5
Robin Chase and Antje Danielson: From Playground Conversation to
High-Growth Business ............................................................................................ 6
Evan Williams: From Farm Boy to Social Media Star ....................................... 7
Lessons from Three Entrepreneurial Journeys .................................................. 8
op yo 2.2 Recognizing Opportunities .................................................................................. 10
Sources of New Venture Ideas ............................................................................ 10
The Idea-Finding Process: Creativity in Action ............................................... 12
2.3 Shaping Opportunities .......................................................................................... 13
A Very Brief History of the Business Model ..................................................... 14
Crafting a Business Model for a New Venture .................................................
rP os t
Entrepreneurship
+ I N TE R A C TI VE I L LU S TR AT I O N S
No
tC
Recognizing and Shaping
Opportunities
LYNDA M. APPLEGATE
HARVARD BUSINESS SCHOOL
Do
CAROLE CARLSON
8056 | Published: September 1, 2014
This document is authorized for educator review use only by Vikas Gupta, at Institute of Management Technology - Ghaziabad (IMT) until December 2014. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860
rP os t
Table of Contents
1 Introduction ..................................................................................................................... 3
2 Essential Reading ............................................................................................................ 5
2.1 The Path to Entrepreneurship: A Tale of Three Ventures ................................ 5
Leo Fernandez: From Corporate Executive to Entrepreneur ......................... 5
Robin Chase and Antje Danielson: From Playground Conversation to
High-Growth Business ............................................................................................ 6
Evan Williams: From Farm Boy to Social Media Star ....................................... 7
Lessons from Three Entrepreneurial Journeys .................................................. 8
op yo 2.2 Recognizing Opportunities .................................................................................. 10
Sources of New Venture Ideas ............................................................................ 10
The Idea-Finding Process: Creativity in Action ............................................... 12
2.3 Shaping Opportunities .......................................................................................... 13
A Very Brief History of the Business Model ..................................................... 14
Crafting a Business Model for a New Venture .................................................