Submitted by Author –Namrata Mandwale Co-Author – Archana Gaur Introduction - Tourism industry is very old industry in the world and plays major role to increase revenues of country. Economy of some countries largely depends on tourism. Along with being significant contributor to GDP and foreign exchange, tourism also provides widespread employment. Tourism is backbone of hospitality, aviation & transportation industry. Tourism has unique characteristics that differentiate it from other industries which have their own distinct products or services. Like other fields, tourism involves both goods and services, but the service component is relatively high.
Tourism has been a major social phenomenon of the societies all along. It is motivated by the natural urge of every human being for new experience, adventure, education and entertainment. The motivations for tourism also include social, religious and business interests. The spread of education has fostered a desire to know more about different parts of the globe. The basic human thirst for new experience and knowledge has become stronger, as communication barriers are getting overcome by technological advances. Progress in air transport and development of tourist facilities have encouraged people to venture out to the foreign lands. Tourism’s importance, as an instrument for economic development and employment generation, particularly in remote and backward areas, has been well recognized the world over. It is the largest service industry globally in terms of gross revenue as well as foreign exchange earnings. Tourism can play an important and effective role in achieving the growth with equity objectives which India has set for itself. Tourism is one economic sector in India that has the potential to grow at a high rate and can ensure consequential development of the infrastructure of the destinations. It has the capacity to capitalize on the country’s success in the services sector and provide sustainable models of growth The growth in the tourism sector emerged as a very important contribution to the national economy and contributed quite a lot for employment generation in various tourism related activities. The indirect employment multiplier in the case of tourism is fairly high and is estimated as 2.36 which implies that direct employment of one person in the tourism sector creates employment to 1.36 persons in other sectors of the economy due to linkages with tourism
Tourism it is crucial sector for Indian economy. India’s share in world tourism is about 0.7%. India represents one of the most potential tourism markets in the world. Tourism today is the most vibrant tertiary activity and a multi-billion industry in India. Traditionally known largely for its historical and cultural dimensions, tourism today is highlighted for its immense business opportunities.
There is steady growth of Indian travel and tourism demand in India with exception of 2009 mainly due to threat of terrorism. Tourism in India is the largest service industry & contribution of 6.23% to the national GDP and 8.78% of the total employment in India. In 2010, total Foreign Tourist Arrivals (FTA) in India were 5.78 million and India generated about 200 billion US dollars in 2008 and that is expected to increase to US$375.5 billion by 2018 at a 9.4% annual growth rate. and projected to reach US$431.7billion by 2020. The majority of foreign tourists come from USA and UK. Kerala, Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top five states to receive inbound tourists. Domestic tourism in the same year was 740 million. Andhra Pradesh, Uttar Pradesh, Tamil Nadu and Maharashtra received the big share of these visitors. Owing to steady decade-long growth India's share in world...