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Qantas Swot

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Qantas Swot
SWOT Analysis
Strength
•
Improving Margins: As economic showing a significant progress, Qantas margins are also improving.
•
Diversified Business :
Qantas range of subsidiary business operates in different sector but all of them supporting airlines industry’s activity, such as catering, baggage handling and engineer. This also helped them to control supplier and aircraft maintenance cost.
•
Oneworld Alliance
Oneworld Alliance is a management company founded by Qantas, American Airlines, British Airways, Canadian Airlines and Cathay Pacific. Purpose of this centralized management company is to helping each other with non‐core business activity such as marketing, engineering/maintenance, and online ticketing to reduce cost thus give the company allowance to cut ticket price. Members of the alliance are also possible to transfer passenger for connecting flight.
•
Efficient Use of Resources
Qantas have a home ground advantage as Australia national airlines. Its subsidiary company also provide great resources

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for Qantas core business.
Weakness
•
Reliability Concerns: Qantas has been involved to some incident with some of their aircrafts in 2008/09. Although nothing ended in major accident, its affected company’s safety image.
• Wild‐Cat Strikes: A wildcat strike action, often referred to as a wildcat strike, is a strike action taken by workers without the... [continues]

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