A STUDY ON RECEIVABLE MANAGEMENT SYSTEM OF ONLINE ADVERTISING BUSINESS OF TIMES INTERNET LIMITED
A report submitted towards the partial fulfillment of the requirement of the two years full time Post-graduate Diploma in Management
Submitted By: MINAKSHI GUPTA
POST GRADUATE DIPLOMA IN MANAGEMENT
Roll No: 2K81A56
PGDM GENERAL (2008-2010)
Asia Pacific Institute of Management
3 & 4 Institutional Area, Jasola, Sarita Vihar, New Delhi-110025
In today’s competitive and corporate world, imparting of practical knowledge is of immense importance and therefore it becomes the essence of our MBA curriculum. The aspiring student gets a chance to be associated with the organizations that are making the mark in their respective fields. I would like to thank Mr. Sunil Aggarwal, (Chief Manager, Finance) for his valuable support and for providing me a learning environment to make me able to make the best use of these two months. As a mentor he was the guiding as well as the motivating force that enabled me to make necessary improvements in my project. I am grateful to my mentor , Mr. Shiladitya Dasgupta as he supported, guided and gave me valuable time in coordinating my project. My sincere gratitude goes to all the Finance employees with whom I interacted during my project which made my stay more enriching than ever, as well as for providing the guidance and help as and when needed. I am also thankful to all other associated persons whose benign attitude made me to strive for the best. The ambience during the entire training was very professional. I learnt a lot. Last but not the least I thank almighty for his kindness, my parents, family members and friends for their unconditional love and support.
TABLE OF CONTENTS
|S. No. |Particulars |Page no. | |1 |Introduction |6 | | |1.1Organisational Profile |7 | | |1.2 Problem Definition |13 | | |1.3 Rationale |14 | | |1.4 Scope |15 | |2 |Review Of Literature |16 | | |2.1 Management Of Accounts Receivable |17 | | |2.2 Credit Policy |20 | | |2.3 Collection and Monitoring |21 | | |2.4 Internet Advertising: How advertising is done in TIL |23 | | |2.5 Billing and Collection System in TIL |34 | | 3 |Objective of the study | 38| | 4 |Research Methodology | 40| | |4.1 Research Design | 41| | |4.2 Limitations | 42| |5 | Observations,...