Rebuilt Marketing Machine

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Case Analysis
Rasmussen College

Author Note
This case study is being submitted on 02/20/2013, for Heather Teague MAR2011- Principles Of Marketing

Per the article The Rebuilt Marketing Machine by Victoria L. Crittenden, the additional 4C’s of strategic marketing are customer centrality, competitive capabilities, company collaborations and cynical connections. Starting with customer centrality, studying what the customer needs and wants are. Creating solutions for all of the different customers wants instead of forcing the customer into a product. Consumers are all about the customer and the customer experience, ensuring the best service. Competitive capabilities open the door with worldwide web allowing most business to have an opportunity to portray themselves as worldwide leaders. Competition leads many businesses to strive for success and beyond. Therefore competitive capabilities allow business to think of ways to improve their businesses. The third C, company collaboration, is an advantage to companies where you can take superior business and combine business to provide customers the best of both worlds. Company collaboration allows marketing to interfere with other departments to ensure high quality of services. The last C in strategic marketing, cyclical connections are vital to the business world through its strategic planning, great marketing skills will be proved through the outcome of business. In order for a company to succeed, a strong formula must be implemented. Although the 4Ps still remain popular in marketing, the matrix needs to be rebuilt due to it no longer being successful for businesses. Business men all know the 4Ps marketing mix framework, due to its common sense there are no longer any advantages. In today’s world, marketing is the key to success and finding ways to better concepts for business success all around the world since marketing is always changing. The gist to marketing is implementing new ideas for business...
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