REASONS FOR CONDUCTING
Given these distinctions and definitions of a qualitative study, why does a person engage in such a rigorous design? To undertake qualitative research requires a strong commitment to study a problem and demands time and resources. Qualitative research shares good company with the most rigorous quantitative research, and it should not be viewed as an easy substitute for a "statistical" or quantitative study. Qualitative inquiry is for the researcher who is willing to do the following: Commit to extensive time in the field. The investigator spends many hours in the field, collects extensive data, and labors over field issues of trying to gain access, rapport, and an "insider" perspective. engage in the complex, time-consuming process of data analysis – the ambitious task of sorting through large amounts of data and reducing them to a few themes or categories. For a multidisciplinary team of qualitative researchers, this task can be shared; for most researchers, it is a lonely, isolated time of struggling with the data. The task is challenging, especially because the database consists of complex texts and images. Write long passages, because the evidence must substantiate claims and the writer needs to show multiple perspectives. The incorporation of quotes to provide participants' perspectives also lengthens the study. Participate in a form of social and human science research that does not have firm guidelines or specific procedures and is evolving and changing constantly. This complicates telling others how one plans to conduct a study and how others might judge it when the study is done. If an individual is willing to engage in qualitative inquiry, then the person needs to determine whether a strong rationale exists for choosing a qualitative approach, and there are compelling reasons to undertake a qualitative study . In this respect Cresswell (1994) offers the following advice: First select a qualitative study...
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