Reasearch

Page 1 of 32

Reasearch

By | Jan. 2013
Page 1 of 32
ZENITH
International Journal of Multidisciplinary Research Vol.2 Issue 6, June 2012, ISSN 2231 5780

FDI IN MULTI-BRAND RETAIL: IS IT THE NEED OF THE HOUR??
DR. MAMTA JAIN*; MRS. MEENAL LODHANE SUKHLECHA**
*Assistant Professor, Department of EAFM, University of Rajasthan. Jaipur. **Assistant Professor, Subodh Institute of Management & Career Studies, Jaipur.

ABSTRACT Retailing is the interface between the producer and the individual consumer buying for personal consumption. As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. This paper tries to establish the need of the retail community to invite FDI in multi brand retailing. In between the advocators and antagonists of FDI inflows in Indian retailing, there are few issues to be addressed for the consumers‘ rights to be saved, for the employment opportunities to be generated, for the regularization of the different retailers working in different areas, etc. In spite of so many reasons behind allowing and not allowing FDI from entering our Indian borders, there are few examples of other developing countries who initially protested against the entry of foreign investment in retail sector and then, later on proved out to be the most effective decision in country‘s development and standing in the world. The final decision is yet to be taken by the Indian Government for the same. KEYWORDS: Foreign Direct Investment (FDI), Single brand retailing, multi brand retailing, multi-brand retail, Foreign retail investors. ______________________________________________________________________________ INTRODUCTION India is a land of retail democracy- hundreds of thousands of weekly haats and bazaars are located across the length and breadth of our country by people‘s own self-organizational capacities and interests. Our streets are bazaars – lively, vibrant, safe and source of livelihood for millions. India has the shop density of 11 outlets per 1000...