Reality Tv Influence on Teenagers

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School of Communication and Creative Arts
Department of Communication and Media Studies

Bachelor of Communication ( Hons )

Prepared to| :| Ms. Christable Karunanayaka|
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Prepared by| :| Wilson Siew Wei Sern , 47030|
| | Lee Shen May, Jolynn , 57233|
| | Chong Chun Hoong , 57424|
| | Kevin Chan Wei Siong, 58178|
Subject Name| :| Consumer Behavior|
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Subject Code| :| MBMM 004|
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Title| :| Consumer Buying Process and Making Behavior Of Camera | | | |
Submit date| :| 12 July 2012|
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Table of Content
1| Introduction of Camera...........................................................| 2| | 1.1 History of Camera................................................................| 2| | 1.2 Digital Camera.....................................................................| 3| | 1.3 Digital Single Lens Reflex ( DSLR)....................................| 3| 2| Literature Review....................................................................| 4| | 2.1 Demographics and Social Class...........................................| 4| | 2.2 Market Segmentation with Lifestyle and Personality..........| 5| | 2.3 Consumer Learning, Habit and Brand Loyalty....................| 6| 3| Analysis and Interpretation....................................................| 8| | 3.1 Result Quantitative Method.................................................| 9| | 3.2 Result Quanlitative Method.................................................| 24| | 3.3 Summary of the result..........................................................| 26| 4| Conclusion................................................................................| 26| 5| Reference’s ...............................................................................| 27| 6| Appendix...................................................................................| 28| | 6.1 Quantitative Question..........................................................| 28| | 6.2 Quanlitative Question..........................................................| 31| | 6.3 Picture of Camera................................................................| 32|

1.0 Introduction
Today, no matter where you go, a camera could have an Eye on you. A camera in its barest form is simply a light tight container that utilizes a lens with iris, a shutter that has variable speeds, and contains a sensitve piece of media, either film or a digital sensor. Many of today’s latest cameras share similar features. The core features that are present are also present on most cameras, new or old. Almost every camera has three variables of control that areused to create a proper exposure.

How do consumers decide which particular product, brand or service to purchase? This is an eternal question that marketers continue to ponder over. The consumer buying behavior is an important research area with direct impact on the marketing process of a firm. A firm’s ability to establish and maintain satisfying exchange relationships requires an understanding of buying behavior. Buying behavior is the decision processes and acts of people involved in buying and using product.

2.1 History of Camera
[1]The first camera to become a phenomenon was a pinhole Camera Obscura traced back to 1558 and was seen as a drawing tool for a clearer and realistic portrayal of objects. In the early 19th century that an invention named the Camera Lucida was introduced by Cambridge scientist William Hyde Wollaston that consisted of an optical device that could help an artist view a distant scene or person or object on a paper surface that he or she was using to draw. Both the Camera Obscura and the Camera Lucida provided an image that was temporary, which could not be lastingly captured on to paper.

Capturing images to keep them longer and...
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