Reaction Paper of the 3 Day Tour with Benchmarking

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Bicol University
College of Business, Economics, and Management
DEPARTMENT OF MANAGEMENT
Daraga, Albay
A.Y. 2011-2012

Submitted by:
Liezl M. Vergara
BS Management III-A

Submitted to:
Dr. Melinda D. De Guzman
Professor
INTRODUCTION
A three-day study tour with benchmarking is organized and conducted yearly to expose the students to the real world and learn, not just inside the four corners of the classroom with the professor and/or students as the lecturer, but also from well-experienced persona in the business industry.

This year’s tour is a very memorable and inspiring event happened to me this semester. I, together with the other students who joined the said activity, were extremely delighted to tell those who do not joined that they have missed half of their college life. Know why? Well, the paragraphs that will follow might tell you why. COMGUILD SEMINAR

The 3rd Annual Conference of Advertising, Business Administration, and Marketing Students of the Philippines, with a theme of “Young Entrepreneurs: Bright Ideas for the Globally Challenging Market”, was held last February 5, 2012 at the AFP theatre. Many students from different colleges and universities joined the said event, including us (the BS Management) and Marketing Management students of BU CBEM, to listen to known persona in the business and advertising industry. An advertisement making competition was also part of the seminar. Those advertisements produced by the students participated in the competition were presented during the program. Luckily, the BSBA Marketing Management students of our beloved university got the 4th place.

This seminar is the highlight of the three-day tour with benchmarking. It is essential for students, like me, who am taking up a business related course because it enables us to know the ways to become successful in our chosen field. The speakers imparted their knowledge, learning’s, and inspirational messages with great enthusiasm. It helped us to...
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