reaction paper
The Blackbeard’s Seafood Island Marketing Strategy: Promoting Lenten Season Discount
I. Viewpoint
Blackbeard’s Seafood Island is one of the restaurants in the metro offering affordable seafood dishes that give a unique appeal to the market. Blackbeard’s Seafood Island is known for its boodle. Boodle fight is a military style of eating where foods were served in banana leaves, and eating with bare hands. This concept all started when the first branch opened at Market Market where it is located near a military camp.
The dilemma of finding the freshest seafood to stimulate the appetite of the entire family or barkada is common during Lent, something which Blackbeard’s Seafood Island wants to be the answer to.
According to Karen Bonconan of Inquirer, during the interview with Owen Gan, Blackbeard’s Seafood Island group marketing head, that more than wanting to be the first seafood place in the minds of Filipinos, they wanted to “foster Filipino values through bonding.”
Owen Gan also stated that, they were offering discounts during the Lenten season as a solution to the public’s dilemma on finding a place that offered affordable meat-free dishes.
From Ash Wednesday to Black Saturday, Blackbeard’s Seafood Island is slashing 50 percent off the Lenten boodle, a mammoth serving of “bagoong” (fish paste) rice topped with shrimps, squids, clams and other tasty seafood items, from 11 a.m. to 3 p.m. every Friday.
Seafood Island also offers a free Tilapia (St. Peter’s fish) or Hito (cat fish) dish for every order of five to seven person of boodle feast. This can be cooked in 3 ways; grilled, fried or cooked with coconut milk. “The Lenten Special is made up of (seafood) from the other boodle menus but has no meat,” Gan pointed out.
With the boom in restaurants grilling their chicken, pork, and seafood, Gan said that what set them apart from the other establishments was their “concept which capitalizes on boodle feasts.” Seafood Island
I. Viewpoint
Blackbeard’s Seafood Island is one of the restaurants in the metro offering affordable seafood dishes that give a unique appeal to the market. Blackbeard’s Seafood Island is known for its boodle. Boodle fight is a military style of eating where foods were served in banana leaves, and eating with bare hands. This concept all started when the first branch opened at Market Market where it is located near a military camp.
The dilemma of finding the freshest seafood to stimulate the appetite of the entire family or barkada is common during Lent, something which Blackbeard’s Seafood Island wants to be the answer to.
According to Karen Bonconan of Inquirer, during the interview with Owen Gan, Blackbeard’s Seafood Island group marketing head, that more than wanting to be the first seafood place in the minds of Filipinos, they wanted to “foster Filipino values through bonding.”
Owen Gan also stated that, they were offering discounts during the Lenten season as a solution to the public’s dilemma on finding a place that offered affordable meat-free dishes.
From Ash Wednesday to Black Saturday, Blackbeard’s Seafood Island is slashing 50 percent off the Lenten boodle, a mammoth serving of “bagoong” (fish paste) rice topped with shrimps, squids, clams and other tasty seafood items, from 11 a.m. to 3 p.m. every Friday.
Seafood Island also offers a free Tilapia (St. Peter’s fish) or Hito (cat fish) dish for every order of five to seven person of boodle feast. This can be cooked in 3 ways; grilled, fried or cooked with coconut milk. “The Lenten Special is made up of (seafood) from the other boodle menus but has no meat,” Gan pointed out.
With the boom in restaurants grilling their chicken, pork, and seafood, Gan said that what set them apart from the other establishments was their “concept which capitalizes on boodle feasts.” Seafood Island