Reaction Paper
During the 70’s, the collaboration of Apple Inc. and Microsoft to come up with Apple 2 is really endearing, and for me that is how you create a revolutionary/radical technology. As Bill discussed how Microsoft got engaged in the creation of Apple 2, they have already exemplified the school of thought of the 5th generation style of management. Though the fruition of GUI was not realized until the early 90’s, they were already betting on the technology to be the next big thing. It was a great leap for both companies as they try to partner up with each other.
One of the discussions I really appreciated was the fact that they are already envisioning that computers could be utilized for personal use. As many companies, who were ahead of them, embark on creating computers for enterprises, they have created a new business plan that focuses on a wider base of consumers.
Apple 2 for its time was indeed revolutionary, for instance GUI was already planned for integration and as they were looking for the new trends that would shape our lives. The way Bill stated it is by saying that they were looking for a paradigm shift. As people were using the DOS based application, he saw that graphics interface was the product of the future. And indeed it was, but it was not an overnight success, there were many resistances in their industry simply because it was something that challenged the way they were doing things. GUI was envisioned in Apple 2 having the graphics but it was not until 1995 that it took off. During the reign of Microsoft in the 90’s, Bill stated that what lacked in Apple during those times was the product differentiation that Windows has and it has not evolved as much as it should have as a computer company.
Upon getting back in Apple in 1997, Steve Jobs and Bill Gates, the two companies, patched things up, as Steve admittedly stated that there was no way they could topple down Microsoft, it was just right to have a good working atmosphere with them. But
One of the discussions I really appreciated was the fact that they are already envisioning that computers could be utilized for personal use. As many companies, who were ahead of them, embark on creating computers for enterprises, they have created a new business plan that focuses on a wider base of consumers.
Apple 2 for its time was indeed revolutionary, for instance GUI was already planned for integration and as they were looking for the new trends that would shape our lives. The way Bill stated it is by saying that they were looking for a paradigm shift. As people were using the DOS based application, he saw that graphics interface was the product of the future. And indeed it was, but it was not an overnight success, there were many resistances in their industry simply because it was something that challenged the way they were doing things. GUI was envisioned in Apple 2 having the graphics but it was not until 1995 that it took off. During the reign of Microsoft in the 90’s, Bill stated that what lacked in Apple during those times was the product differentiation that Windows has and it has not evolved as much as it should have as a computer company.
Upon getting back in Apple in 1997, Steve Jobs and Bill Gates, the two companies, patched things up, as Steve admittedly stated that there was no way they could topple down Microsoft, it was just right to have a good working atmosphere with them. But