Reaction Paper

Topics: Shopping mall, José Rizal, National Mall Pages: 3 (831 words) Published: March 4, 2013
Jose, Abegail D.
BSA 2-1

TOP SECRETS: “The Billionaire”
(Reaction Paper)

“Do not give up whatever happens, if we give up, then it’s over.” –Top

His full name is Aitthipat Kulapongvanich. Top Ittipat is one of the youngest billionaire in the world. He is the CEO of Tao Kae Noi Food & Marketing Co., Ltd., the company that dominates 70% of seaweed market share in Thailand. When he was still 16 years old, he was an online game addict. Even though, he gained success at playing online games and winning tournament prizes. He was able to generate 400 thousand baht from online games. Because of his hobby playing online game, he was often underestimated by his teachers at school. He finally decided to drop out from school to become chestnut dealer when he was 17 years old. He invested his money into selling fried chestnuts, which became popular in Thailand.

One year after that, his family went bankrupt and his father had a debt of 40 million baht. That time, all of his family decided to go to Shanghai, China. Top Ittipat refuse to come along with his family and so he continues his business in Thailand. Struggle with several difficulty, Top never give up and keep trying to reach success. His roasted chestnut business that is located in a shopping mall success to bring 3 million baht income per month. But the management finally prohibited his roasting machine because the smoke carried the smell over the mall and dirtied mall’s ceiling. Because no roasting activity, the sales dropped. When he was 19 years old, he created new products which are dried fruit and seaweed snacks called, “Tao Kae Noi”. After a few months, the seaweed became best selling product of the booth and it took over Chestnut sales.

A few months later, Top found an idea to make his business growing faster. He applied his products to 7-Eleven. Now, Tao Kae Noi is sold in more than 3,000 7-Eleven branches in Thailand. 2 years after his products has entered 7-Eleven, Top could pay his...
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