Reaction Paper

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  • Topic: Marketing, Business-to-business, Sales
  • Pages : 3 (976 words )
  • Download(s) : 347
  • Published : January 24, 2013
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Last Thursday, the 17th of January year 2013, we went to EPZA and FCIE for our industrial tour. We visited the companies Macro Wiring Technologies Co. Inc., NSG Pilipinas NM and KLT Fruits Inc. Let me discuss to you my insights for each company.

First off we have the Macro Wiring Technologies Co. Inc. They manufacture Wire Harnesses and Assemblies and is the main supplier of the APC company. Their mission is to be the Top Mind choice of customers in providing products and services and is committed to deliver on time with quality products defined by their customer. They vision their company to be a progressive manufacturer of Wire Harnesses and Assemblies for export and domestic markets in an environmentally friendly, economically, viable and globally competitive industry. Additional to that, they aim to provide more jobs to Filipinos.

Since they are the major supplier of APC, they do not practice advertising. Though they subcontract with other local companies, they say that these companies were obtained as their client through word of mouth (referrals). Their raw materials are imported from China, Taiwan, US, UK and other countries. They use the JIT (just-in-time) as their delivery system. They only have one plant which is located at EPZA Rosario Cavite and they earn in dollars which is forecasted to be around 14M for this year.

They operate 24/7 with 2 shifts. According to Ma'am Joan, the production head, most of their workers are students from NCST and are trained for a maximum training of one week.
The second company, on the other hand deals with glass mats, glass fibers and PG separators. The company is Pilipinas NM (under NSG) that is located in FCIE. Their slogan is "Let's raise our individual sensibility for quality to grain customer's trust." This company is 100% Japanese owned and started its operation dated back on July 1, 1995. There are 120 employees for their 35,763 square meter factory.

Their products are for export though there is a 10%...
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