Ratio and Financial Statement Analysis
Table of Contents
Executive Summary.................................................................................................3
1. Nike History.............................................................................................................4
2. Nike Market Share: SWOT Analysis.......................................................................5
3. Nike Financial Report..............................................................................................9
4. Nike’s Future.........................................................................................................10
5. Conclusion.............................................................................................................11
References..............................................................................................................13
Executive Summary
Nike, Inc. was founded as an importer of Japanese shoes in 1962 by Bill Bowerman and Phil Knight and “step by step” it grew into the world’s largest marketer of athletic footwear and apparel. In the U.S. alone Nike sports products are available for purchase in over 20,000 retailers, and the company’s sports products are popular in more than 110 countries worldwide.
The entire business of Nike is divided into operating segments: clothes, footwear, apparel, equipment, and accessories. Each of these strategic business units presents a business unit with services and products managed separately as each operating segment requires different business strategies. The segments are established by senior management to facilitate the achievement of Nike long-term objectives, to help in resource allocation decisions and to assess operational performance.
Being a constantly developing company, Nike footwear line has opportunities for further development and a successful launch of new products. Globally, the footwear and personal... [continues]
Table of Contents
Executive Summary.................................................................................................3
1. Nike History.............................................................................................................4
2. Nike Market Share: SWOT Analysis.......................................................................5
3. Nike Financial Report..............................................................................................9
4. Nike’s Future.........................................................................................................10
5. Conclusion.............................................................................................................11
References..............................................................................................................13
Executive Summary
Nike, Inc. was founded as an importer of Japanese shoes in 1962 by Bill Bowerman and Phil Knight and “step by step” it grew into the world’s largest marketer of athletic footwear and apparel. In the U.S. alone Nike sports products are available for purchase in over 20,000 retailers, and the company’s sports products are popular in more than 110 countries worldwide.
The entire business of Nike is divided into operating segments: clothes, footwear, apparel, equipment, and accessories. Each of these strategic business units presents a business unit with services and products managed separately as each operating segment requires different business strategies. The segments are established by senior management to facilitate the achievement of Nike long-term objectives, to help in resource allocation decisions and to assess operational performance.
Being a constantly developing company, Nike footwear line has opportunities for further development and a successful launch of new products. Globally, the footwear and personal... [continues]
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