Rapport de Stage

Only available on StudyMode
  • Pages : 61 (11538 words )
  • Download(s) : 148
  • Published : May 9, 2013
Open Document
Text Preview
 
 
 

Internship
 Report
 
Nassim Haider Student MA2 Solvay Business School: Business & Technology

Academic year 2012-2013 Role number: 86 594 P

Introduction
 
 
Due
 to
 my
 Algerian
 roots
 I
 decided
 to
 take
 the
 opportunity
 of
 doing
 an
 internship
  in
 my
 2nd
 home
 country.
 I
 worked
 for
 HAYAT
 DHC
 Algeria.
 In
 Algeria,
 language
  used
 for
 business
 is
 mostly
 French.
 Meaning
 that
 day-­‐to-­‐day
 operations
 happen
  in
 French.
 And
 so
 that
 I
 was
 obliged
 to
 do
 a
 market
 study
 in
 the
 French
 language
  for
 the
 company,
 you
 can
 find
 the
 whole
 study
 in
 annex
 of
 this
 document.
 Great
  opportunity
 to
 put
 my
 French
 into
 practice.
 
 For
 ease
 of
 reading
 I
 included
 an
  executive
 summary
 in
 the
 document
 of
 the
 market
 study.
 
  Let’s
 start
 with
 a
 general
 Introduction
 of
 the
 company
  The
  activity
  of
  SARL
  DHC
  ALGERIA,
  a
  subsidiary
  of
  HAYAT
  HOLDING
  (Turkey),
  can
 be
 summarized
 in
 two
 strategic
 areas:
  1. The
  production
  of
  two
  major
  brands
  in
  the
  field
  of
  housekeeping:
  BINGO
 &
 TEST
 with
 a
 wide
 range
 of
 products.
  2. Production
  of
  baby
  diapers
  and
  wipes
  under
  the
  brand
  MOLFIX
  and
  BEBEM
 as
 sanitary
 napkins
 and
 wet
 tissues
 MOLPED
 Papia
 in
 the
 area
  of
 hygiene.
  PRODUCTS:
  § Detergents:
  o BINGO:
 washing
 powder
 for
 hand
 wash
 and
 machine
 softener
 Bingo
 &
  Soft.
  o TEST:
  washing
  powder
  for
  hand
  and
  machine
  washing,
  dishwashing
  liquid,
  beauty
  soap
  and
  Marseille,
  washing
  surfaces,
  bleach,
  glass
  cleaner
 and
 scouring
 powder.
  § Products
 for
 personal
 hygiene:
  o MOLFIX:
 The
 baby
 diapers
 and
 wipes
 MOLFIX.
  o BEBEM:
 The
 baby
 diapers
 and
 wipes
 BEBEM.
  o MOLPED:
 Pads
 and
 Ultra
 Classic
 and
 party-­‐liners
 MOLPED.
  o Papia:
 Papia
 wet
 handkerchief.
  DISTRIBUTION
  Products
  Sarl
  Algeria
  HAYAT
  DHC
  exist
  throughout
  the
  country
  across
  four
  regions
 where
 sales:
 Central,
 East,
 West
 and
 South.
 


  OBJECTIVES
  In
  the
  short
  term,
  HAYAT
  Algeria
  aims
  to
  conquer
  larger
  market
  share
  and
  getting
 through
 its
 incremental
 benefits,
 a
 leader
 in
 Algeria.
 
 

Executive
 Summary
 
During
  the
  internship
  I
  had
  to
  do
  a
  study
  focused
  on
  a
  cleaning
  product
  of
  the
  company,
 namely
 BINGO
 matic.
 BINGO
 matic
 is
 a
 powder
 detergent
 for
 laundry
  washing
  machines
  that
  currently
  is
  in
  a
  state
  of
  slump
  (decreasing
  sales).
  Currently
  the
  market
  for
  powder
  detergents
  for
  washing
tracking img