Rapid, Volatile, Discontinuous Change

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Executive summary
Along with the development of organization,rapid, volatile, discontinuous change is emerging in Political, Economic, Social, Technological, Environmental and so on. In this paper, it will outline what is concept of rapid,volatile,discontinuous change,and how impact on strategic management process, Then, it is going to suppose if I was a CEO and use models to explain details in recent cases as responding to discontinuous changes.

Introduction
As a successful Organizations, it should do to achieve strategic competitiveness and earn above-average returns.(hanson,2011) Nowadays organization may meet rapid, volatile, discontinuous change that makes strategic management further challenging and multifaceted because there are two primary drivers which influence the nature of the competitors landscape for maintain or exceed than ever. The two drivers are global economy and technology. Therefore, this change will affect on organizational strategic management process , and meanwhile, there are a lots of models could help organizational CEOs to respond to this discontinuous change.

Accordingly, the combination of those two approaches of change is suitable for transformational organisations which have to consider holistic approach which helps produce flexibility to counter uncertainty situation, in addition, there have to be strategic change plan which can be learned and relieves the fear of change among employees (Kenny, 2006). In the first stage of innovation, organisation has to face high level of risk and uncertainty (Kenny, 2006), such as changing to new marketplace where consist of extreme competition. This situation might affect attitude of entire staff (Chaharbaghi and Willis, 1998). As a result, critical learning is indispensable in this stage to create the atmosphere of understanding the problem of organisation and transfer knowledge in order to enhance the ability of making decision in rapid change situation. Besides, this learning...
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