rant- opinion article

The government has been trying to address the “big issue” of obesity for the past decade, and suggests that Britain is bursting as its seams. Referring to the size of its people I assume and not the British flood defences being breached. Another year and I’ve been introduced to yet another anti-obesity campaign. However obesity has been a problem for many years and is still increasing, so one must think that the numerous anti-obesity campaigns aren’t being effective, I mean surely it’s not as if we haven’t heard it all before. We’ve had our fair share of lectures on it. So why can’t the government do more?

We need neat, innovative suggestions, not the same recycled ideas. Isn’t that what the government is elected for? They may as well book a whole summer off duty and book a party holiday with a gang of adolescences looking for escape and freedom. Sex, drugs, booze and banter David Cameron would be at the heart of it. With his latest dry cleaned suit and turquoise blue tie of course. But that wouldn’t be all, Nick Clegg wouldn’t be far behind white-faced and with glazed, unseeing eyes wandering the streets like the living dead in the early hours of the morning after getting naked and making out with Tony the Tiger. While this is happening another button bursts off Britain’s trousers.

The recent anti-obesity campaign Change4Life is a “great success story”, or so the government believe. It is a social marketing part of the Healthy Weight strategy for England. Change4Life attempts to persuade people to lead a healthier lifestyle by showing them a few adverts made by the team behind Wallace & Gromit, showcasing a house full of labor saving gadgets and a nice bit of Wensleydale cheese. Cracking good job, Gromit! A worthy addition to tackle obesity you may agree.

I am not obese, but I could do with losing a few pounds here or there. However I know that if I was obese, I would be expected to follow the Change4Life plans and their so called intricate guidelines,