RANG DE BASANTI - CONSUMPTION, CITIZENSHIP AND THE PUBLIC SPHERE

A Thesis Presented by MEGHANA DILIP

Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of MASTER OF ARTS February 2008 Communication

c Copyright by Meghana Dilip 2008 All Rights Reserved

RANG DE BASANTI - CONSUMPTION, CITIZENSHIP AND THE PUBLIC SPHERE

A Thesis Presented by MEGHANA DILIP

Approved as to style and content by:

Anne Ciecko, Chair

Emily West, Member

Mari Casta˜eda, Department Head n Communication

ACKNOWLEDGEMENTS

I would like to take this opportunity to thank Professor Anne Ciecko and Professor Emily West for all their help and guidance with this project. Without their help this project would never have seen the light of the day. In addition, I would like to thank my parents, Gowri and Sudhir for all their support, love and encouragement in this project as well as in all aspects of my life. Last but not the least, I express my gratitude to Venkat, for without him this thesis would not have been possible.

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TABLE OF CONTENTS

Page ACKNOWLEDGEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iv LIST OF FIGURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii

CHAPTER 1. INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.1 1.2 1.3 Rang De Basanti- A synoptic overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Thesis Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Chapter Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

2. RESEARCH METHODOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 2.1 2.2 2.3 Audience Analysis . . . . . . . . . . . . . .... [continues]

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