Table of Contents
1 Executive Summary
This report covers the new innovation product line extension idea developed by BBQ Wholesales Centre: BBQ Caravan.
2 Introduction and Business Overview
2.1 Background of Organisation
BBQ Wholesales Centre was founded in 2004. It specializes in Barbecue catering and Organizing events for small family gathering and large corporate parties. BBQ Wholesale is providing a one-stop services that emphasizes on its convenience, affordable pricing and fresh food to the consumers. Currently, BBQ Wholesale has an online website (bbqwholesale.com) that the customers could place their orders and a Facebook with around 6,000 “likes” that it uses to interact with its customers. 2.2Proposed New Service
BBQ Caravan is the new proposed service introduced by BBQ Wholesale. The concept of this new product line extension is to offering lodge and catering food. Caravan is defined as “a large enclosed vehicle capable of being pulled by a car or lorry and equipped to be lived in; camping car” (Dictionary, 2009). BBQ Wholesale presents the idea of renting a ‘moveable location’ as well as catering barbeque food for the customers to have a bonding/ gathering sessions with their friends and families. 2.2.1Categories of Service: People Processing
BBQ Caravan falls under the People-processing categories:
1. It involves interaction between the customer and the physical product. Customers are required to cooperate with the employee of BBQ Wholesale, for example, orientation of the caravan, hand-over of equipment and payment process. 2. The new service provided by BBQ wholesale is directed to the customer; customers stay in Caravan and enjoys barbeque food. 3. Customers are required to be physically present at the physical location (Caravan) in order for the new service to execute. 4. Managers have to put in thoughts of the process of the service and output from the customer point of view.