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Whirlpool Case Study
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Autor: anton 21 July 2011
Words: 1477 | Pages: 6
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In 1992 a joint venture was established between the European subsidiary of Whirlpool Corporation, Whirlpool Europe B.V and the Slovak company Tatramat in the former Czechoslovakia. The new company of the joint venture was called Whirlpool Tatramat. This strategic alliance was the result of both internal and external environment problems that both companies were facing at the time.
Whirlpool Corporation is a leading global manufacturer and marketer of major appliances and related products for use within the home. Whirlpool has a worldwide presence in over 170 countries. The company is broken up into four segments based on geography which include: North America, Europe, Latin America, and Asia.
Ð²Ð‚Ñž Manufacturing locations: United States, Mexico, France, Germany, Italy, Poland, Slovakia, South Africa, Sweden, Brazil, China and India
Ð²Ð‚Ñž Whirlpool, KitchenAid, Gladiator, Roper, Estate, Acros, Supermatic, Crolls, Inglis, Ingnis, Polar, Laden, Bauknecht, Brastemp, Consul, Embraco, Eslabon de Lujo
Ð²Ð‚Ñž Also a supplier to Sears, including some of the products that Sears markets under the Kenmore brand name.
Ð²Ð‚Ñž Various products include: air purifiers, automatic dryers, automatic washers, bakeware, built-in ovens, cooking gadgets, cookware, countertop appliances, dehumidifiers, dishwashers, fabric fresheners, freezers, garbage storage organizers, hot water heaters, ice makers, microwaves, portable appliances, ranges, refrigerators, room air conditioners, trash compactors, water dispensers
Ð²Ð‚Ñž Net sales were $14,317,000,000
Ð²Ð‚Ñž 65,682 employees (Year End Average Staff as of 12/31/05)
Ð²Ð‚Ñž Whirlpool North America, headquartered in MI, saw revenues of $8.9 billion
Ð²Ð‚Ñž Whirlpool Europe, operations center in Italy revenues of $3.2 billion
Ð²Ð‚Ñž Whirlpool Latin America, headquartered in Brazil delivered regional revenue of $2 billion
Ð²Ð‚Ñž Whirlpool Asia, headquartered in Peoples Republic of China reported revenues of $422 million
Ð²Ð‚Ñž There are 7,438 shareholders of Whirlpool CorporationÐ²Ð‚â„¢s stock and its closing stock price was $87.31 as of November 7, 2006
Ð²Ð‚Ñž For the quarter ending March 31, 2006, net income increased 37.2% to $118.0 million from $86.0 million in the year-earlier quarter.
Ð²Ð‚Ñž March of 2006 the company acquired Maytag Corp. and announced that it is expected to generate pre-tax annualized cost savings of over $400 million from cost efficiencies from all areas of the value chain.
Ð²Ð‚Ñž Net income is $422,000,000
Tatramat was the leading manufacturer of washing machines in Czechoslovakia, controlling almost 88% of the market. For many years the company produced household consumer goods. When the company merged with Whirlpool they changed their principal focus to the manufacture of water heaters. Today, Tatramat is a supplier of parts to WhirlpoolÐ²Ð‚â„¢s production of washing machines.
Ð²Ð‚Ñž various water heaters which include electric, gas, interchanger and solar models, with volumes ranging from 5 to 500 liters
Ð²Ð‚Ñž Also produces tin parts and components, cables, plastic molded parts and components, polystyrene heating panels and building parts, custom molded polystyrene
Ð²Ð‚Ñž Has seven domestic and four foreign subsidiaries which are in the Czech Republic, Poland, the Ukraine and Germany
Ð²Ð‚Ñž Exports its products to 16 countries in Europe including Belgium, Belarus, Bulgaria, Czech Republic, Estonia, Lithuania, Latvia, Hungary,...