Ramon Castillo

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SAN SEBASTIAN COLLEGE-RECOLETOS MANILA
Claro M. Recto Avenue, Manila Philippines
Tel No. (02) 734-8831 to 39
www.sscrmnl.edu.ph

Institute of Graduate Studies

A Case Study on

Ramon Ilejay Castillo

In Partial Fulfillment of the requirements for the Degree of Master in Business Administration

By:

Marie Karla De Leon
Ralph Michael Licaros

To:

Dr. Roberto Gabiola

October 23, 2012
I. VIEWPOINT

Ramon Ilejay Castillo

II. TIME CONTEXT
1987

III. Statement of the Problem

Major Problems
- No definite business plan for the start-up of the company.
- Business has no track record in the industry.

Secondary Problems
-No contingency plan in case of loss especially on the financial side.
-Has brand name, but no active promotional activity or marketing strategy.

IV. Statement of the Objectives

To be a pioneer maker of electronic products in the domestic market.

To produce more innovative electronic products.

To be able to export in international market.

V. Areas of Consideration

Threats
- Competition from low cost producing countries like China and other ASEAN countries.

Opportunities
- No competition in the local electronics industry.
- The contract they had signed together with the department of science and technology to make the scoreboards for the Southeast Asian games which was held last November 1991.

Weakness
- No formal quality management program
- Not enough and effective promotional strategy.
-Knowledge is limited only to electrical engineering.

Strengths
-Innovative and competitive products
-Affordable prices( product are priced below the prices of the competitor -Low cost and custom made products
- Good Brand Name
- Competent Workforce (highly trained R&D and production staff)

VI. Alternative Courses of Action

Alternative Course of Action 1
- A formal business plan should have been prepared before starting up his company....
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