Ralph Lauren Fictional Marketing Plan
MARKETING PLAN
For an exclusive Ralph Lauren Retail outlet in Goa
Prepared by
Anisha Shaikh
Allan Rebello
CHAPTER I
INTRODUCTION
1.1 Ralph Lauren Corporation is a luxury clothing and goods company of the American fashion designer Ralph Lauren. Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrances, home (bedding, towels) and housewares. It has its headquarters in Midtown Manhattan, New York City
As of 2009, Ralph Lauren or their licensing partners operated 163 full-price and 163 outlet/factory stores around the world, including Club Monaco and Rugby stores. Ralph Lauren is one of the largest retailers in the United States with revenues reaching $4.2 billion in 2007.
Ralph Lauren will be located located
1.2 Objectives
1. To create a shopping environment that caters to the apparel needs of the Premium Class segment of Goa 2. To receive a 50% profit margin within the first year. 3. To have a customer base of average 1,000 by the end of the first operating year.
1.3 Mission
Ralph Lauren’s mission is to offer quality products
1.3 Keys to Success
In order to succeed in the apparel industry Ralph Lauren must: • Carry a collection of sizes to fit the more frames of the target customer base. • Provide customers with top class personalized customer service in an atmosphere of high class service • Advertise and promote in areas that our target customer base will learn about our store • Continuously review inventory and sales and adjust our inventory levels accordingly
CHAPTER II
DATA ANALYSIS
2.1 Why should Ralph Lauren and international brand open up in Goa?
Goa is the smallest state in India but it is the India's richest state with a GDP per capita two and a half times that of the country as a whole. It was ranked the best placed state by the Eleventh Finance Commission for its
For an exclusive Ralph Lauren Retail outlet in Goa
Prepared by
Anisha Shaikh
Allan Rebello
CHAPTER I
INTRODUCTION
1.1 Ralph Lauren Corporation is a luxury clothing and goods company of the American fashion designer Ralph Lauren. Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrances, home (bedding, towels) and housewares. It has its headquarters in Midtown Manhattan, New York City
As of 2009, Ralph Lauren or their licensing partners operated 163 full-price and 163 outlet/factory stores around the world, including Club Monaco and Rugby stores. Ralph Lauren is one of the largest retailers in the United States with revenues reaching $4.2 billion in 2007.
Ralph Lauren will be located located
1.2 Objectives
1. To create a shopping environment that caters to the apparel needs of the Premium Class segment of Goa 2. To receive a 50% profit margin within the first year. 3. To have a customer base of average 1,000 by the end of the first operating year.
1.3 Mission
Ralph Lauren’s mission is to offer quality products
1.3 Keys to Success
In order to succeed in the apparel industry Ralph Lauren must: • Carry a collection of sizes to fit the more frames of the target customer base. • Provide customers with top class personalized customer service in an atmosphere of high class service • Advertise and promote in areas that our target customer base will learn about our store • Continuously review inventory and sales and adjust our inventory levels accordingly
CHAPTER II
DATA ANALYSIS
2.1 Why should Ralph Lauren and international brand open up in Goa?
Goa is the smallest state in India but it is the India's richest state with a GDP per capita two and a half times that of the country as a whole. It was ranked the best placed state by the Eleventh Finance Commission for its