Rajasthan

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DR.RADHA KRISHNA

CONTENTS

S. No. Page No.

1.INTRODUCTION1

2.ABOUT RAJASTHAN2

3.PRESENT TOURISM POLICY3

4.MARKETING ENVIRONMENT4

5.SEGMENTING, TARGETING, POSITIONING5

6.COMPETITIORS6

INTRODUCTON
"The good and the bad, the beautiful and the ugly, the awesome and the not so great, we show you India in its entirety" – INCREDIBLE INDIA!

India or better known as BHARAT in the common language of the people living here is one of the hottest and happening tourist destination. Today, India is blended with the rich culture of social values and entrepreneurial platform, which only few countries on the earth embrace diversity as passionately as India. India, it is said, is not a country but continent. From north to south and east to west, the people are different, the language are different, the custom are different, the country is different but every zone slogan is one – ` Athithi Devo Bbhawa ` means ` Guest is God ` .This type of hospitality is found nowhere in the world except in the one and only place on earth and that of course is India. The tourist hotspots in India are being visited not only by the foreign tourists but the non - resident Indians as well. India has not only seen the rapid increase in the chartered flights from the countries like France, Germany but countries like Russia also. The foreign tourist arrivals has increased by 17% in year 2006-2007 as compared to the data in 2005-2006.The main reason for that is India is becoming a destination for the marriages of the celebrities of the world fame. Also the other reason which we can cite is the Tsunami. Before the Tsunami people prefer to go to the islands like Indonesia, Thailand and South Asian countries. But after Tsunami, people have again started visiting India in lieu of fear of the Tsunami in those countries. Even though people had started coming to India for tourism purpose, but they still had a fear for a disturbed ocean activities and adjoining coastline. At the same time, J&K was also affected by the Terrorism, while frequent landslides in Himachal Pradesh created the fear in the minds of people. Hence the preferred destination was obviously Rajasthan and this led to the growth of increased Tourist visit in Rajasthan. But, of lately it has been observed that Rajasthan is facing stiff competition in this industry from Kerala, Goa, J&K and Himachal Pradesh.

ABOUT RAJASTHAN
Rajasthan happens to be the largest state of India with an area of 3.42 lac square kms. Rajasthan is the land of desert, the land of palaces, colorful people, and the home of warriors. The name itself speaks, when broken up as per the colloquial language – ‘Raj' and ‘sthan' meaning the Land of Kings. Immensely rich in culture, history and natural beauty it attracts tourists from all parts of the world. It's a land of contrast with desert and lakes, gardens and hilly regions which are a pleasure to the eye. Each city of this magnificent state has still kept alive its rich and vibrant culture which are echoed by the colorful and lively people, festivals and dance and music and the bazaars that are held in the city, also its past glory is experienced through the impressive forts and palaces. Majestic palaces and rugged forts, spectacular deserts, wooded hills and tranquil lakes, bustling towns and quiet villages, amazing flora and fauna and of course, the colorful and vibrant people of Rajasthan form an intricate tapestry of mysticism, grandeur and rusticity. Apart from this the state has many beautiful temples and monuments, and also some of the finest parks and sanctuaries are located here. It is a Shopper and Gourmet paradise with lovely and ethnic handicrafts and mouth watering delicacies it has to offer. The setting sun showers a golden light upon the fine sands of the desert. And this is about time when Rajasthani folklore is out to captivate the tourist's attention...
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