According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing. Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment. Rainwater Harvesting
Rainwater harvesting is the accumulating and storing of rainwater for reuse before it reaches the aquifer. It has been used to provide drinking water, water for livestock, water for irrigation, water for flushing, as well as other typical uses. Rainwater collected from the roofs of houses and local institutions can make an important contribution to minimize sudden flash floods problem. In some cases, rainwater may be the only available, or economical, water source. Rainwater harvesting systems can be simple to construct from inexpensive local materials, and are potentially successful in most habitable locations. Roof rainwater can't be of good quality and may require treatment before consumption. As rainwater rushes from your roof it may carry pollutants, such as mercury from coal burning buildings, or bird feces. Although some rooftop materials may produce rainwater that would be harmful to human health as drinking water, it can be useful in flushing toilets, washing clothes, watering the garden and washing cars; these uses alone halve the amount of water used by a typical home. Law Enforcement
The 1999 “Guidelines for Installing a Rainwater Collection and Utilization System” can be seen as the initial phase of the rainwater harvesting policy in Malaysia. Introduced after the 1998 drought, it aims at reducing the dependence on treated water and provides a convenient buffer in times of emergency or a shortfall in the water supply. It also proposes the construction of “mini dams” or rainwater tanks in urban areas instead of continuing to build giant dams upstream. This may not only conserve the treated water but can act as urban flood control. It is acknowledged that voluntary rainwater harvesting would not lead to a significant progress to the number of installation. Hence the move by the government to make rainwater harvesting compulsory is a welcomed effort. It has always been difficult to predict how and when the purely voluntary green building rating systems will become part of the building code requirements, not so for Malaysia. Developers must include rain-harvesting systems in new bungalows, semi-detached homes and government buildings to get their plans approved. The National Council for Local Government, chaired by the Deputy Prime Minister, had approved the new by-law on May 23, 2011.
Bessrain System (M) Sdn Bhd
Bessrain, a company that invented a fully automatic rainwater harvesting system which also called as a fully innovative automatic rainwater collection and dispending system. This system works by automatically channelling rainwater that falls onto roofs in to a storage tank when it rains. What’s best is that it stays hidden from view. There are some companies that still do the similar rainwater harvesting system with...
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