Raffles Privato

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Table of Contents
Executive Summary2
Introduction4
Company information5
Raffles Privato5
UMA WANG6
EVEN PENNILESS6
Bape6
Product information8
Raffles Privato8
UMA WANG8
EVEN PENNILESS8
Bape8
Target market10
Raffles Privato10
UMA WANG10
EVEN PENNILESS10
Bape10
Products offered11
Ease to find12
Languages13
SWOT14
Strength14
Weakness15
Opportunity16
Threat17
Conclusion18
Reference List19

Executive Summary
Raffles Privato in Shanghai Xintiandi fashion shopping mall. From indoor design, product design, brand marketing to sales management of all links with Donghua Raffles College the teacher as the guidance, the students' overall is responsible for the operation management. Fashion design, fashion marketing, graphic design, interior design and business management, and other professional students are involved, it may be said 100% original loyal to students. Donghua raffles hope to Raffles Privato for soil quality, stimulate students' design inspiration, to help in fashion design industry of young students try water ahead of the real business brand operation. At the same time, Raffles Privato still load the Raffles excellent students creative business incubator and accelerator important function, help with professional business potential, dreams and innovation strength elite designers, get more from college, cooperative enterprises and social the precious resources and opportunities, have more chance of getting raffles student entrepreneurship center, venture fund to support. (MPLIFE, 2011) Before launching her eponymous label in 2005 in London, UMA WANG studied at China Textile University and Central Saint Martins. She also designed for Chinese labels for 10 years, where she developed her signature knitting technique sand defined her own style and aesthetic. (Profile) GaoXin resigned from the Meters/bonwe chief designer's position in 2006, formed their own brand Even Penniless. In Beijing get it louder, Shanghai fashion week debut exhibition, etc; he has been regarded as the most promising new one of the designer. Continuously in the market sales and design concept looking for balance, he has started out to belong to his way, and even Hong Kong fashion resounding said the Shanghai local design, also be especially mentioned Even Penniless. (EVEN PENNILESS, 2010) Japan's harajuku bibcock Bape brand by graduated from Japanese culture institute of clothing designer Nigo in November 1993 founded, Bape is beginning at T-shirt , due to the unique design and limited supply, slowly in the Japanese tide of reputation. After stylist Nigo began to design other clothing, development up to now, has women's, children's clothes, shoes and so on the multitudinous board, any with this only "Bape" pattern of the product will be to the object of the chase after hold in both hands. (fancy, 2006) This essay is about Raffles Privato, UMA WANG, EVEN PENNILESS, and Bape. We will introduce about them, and analyze the SWOT of them.

Introduction
Raffles Privato in Shanghai Xintiandi fashion shopping mall. From indoor design, product design, brand marketing to sales management of all links with Donghua Raffles College the teacher as the guidance, the students' overall is responsible for the operation management. Fashion design, fashion marketing, graphic design, interior design and business management, and other professional students are involved, it may be said 100% original loyal to students.

Company information
Raffles Privato
Raffles Privato, from Singapore, by far is the largest professional international education group, Raffles education group exclusive establishment, exclusive to Raffles elite students original design brand. Raffles Privato from Italian, meaning Raffles Private Collection, namely Raffles Private System advanced garment, especially emphasize its innovation, of the connotation of the brand. Raffles education group was founded the...
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