Radix Fried Chicken

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  • Topic: Kedah, Malaysia, Selangor
  • Pages : 6 (1061 words )
  • Download(s) : 942
  • Published : November 6, 2012
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Individual Assignment
Radix Fried Chicken Sdn. Bhd or better known as RFC has been established on May 26, 2008. RFC is a subsidiary company under the HPA Industries Sdn Bhd. The introduction of RFC as a result of prayer from the members of HPA Industries Sdn. Bhd.  

HPA buy, sell and distribute halal products as its responsibility to Islamic community as a universal and worship. In order to fulfill the Halal lawful so RFC will become an agent in driving industry- to lead fast-food industry by the Bumiputera ownership guaranteed 100% halal.  

Currently, RFC already has 5 franchise restaurants in Sungai Petani (2 outlet), Alor Setar, Kluang,Johor and Malacca. Some branches will follow up and further penetrate markets throughout the country as well as global market.

Strategy formulation the organization
VISION

RFC will become an agent in driving industry- to lead fast-food industry by the Bumiputera ownership guaranteed 100% halal. MISSION

* RFC priority is to produce all sorts of herbal products and through researches to increase the quality of the products beside enhancing the effectiveness and curing certain diseases.

* RFC monitoring and providing facilities for enterpreneurs to expand their knowledge and enhancing their business toward the success, family, and community.

External opportunity & treats
All the Chicken is organic & 100% halal. This will attract the customer who muslim and non-muslim. The food also free from vaccines, non halal enzymes and free from non halal animal bones or by products. The competitor power such as KFC who is stable in local market

LON G-TERM OBJECTIVES

Food served are Halal and Organic. RFC's chickens served, are fed with organic food free from vaccines, non halal enzymes and free from non halal animal bones or by products. RFC calls for professionals and experienced personnel to support RFC's rapid growth.

Alternative strategies
Will planning & expanded the business wing in Saudi Arabia or in UAE. Also in the neighbors country such as Indonesia. Today we already have HPA Nusantara.

Strategy implementation the organization
Annual objective

Food served are Halal and Organic. RFC's chickens served, are fed with organic food free from vaccines, non halal enzymes and free from non halal animal bones or by products. RFC calls for professionals and experienced personnel to support RFC's rapid growth. Policies

“Halal Product Our Resposibility”.This policies is the guidance to each employee to give the best halal product to customer, due to customer satisfied. Employee motivation:
Each employee welcome the customer with “Assalamualaikum”. This to make people more welcome and know this is the Islamic way. Recourses allocation :
HPA enterprise recently possessing few modern factories and herbal farms as wide as 500 acres to make sure that they have sufficient supplies of herbs.

The company's factory is located at B1 & B2, Lot 29, Jalan Industri, Kawasan Perindustrian Kuala Perlis, Perlis under the Malaysian Development Bank scheme. Other than that, another HPA's factory is operated in Lot 5 & 6, Kawasan MIEL Jejawi Fasa II, Jalan Jejawi Sematang, Perlis and at Lot 1 & 2, IKS KEDA Napoh, 06100 Jitra, Kedah. Other new factory is operated in Gandul, Jakarta, Indonesia. The workers of HPA factory now are more than 200 people.

In the earlier stage, the pharmaceutical industry of HPA only operated at the owner house. However, due to the diligence efforts shown by him, the bank had agreed to let him renting a building to operate the manufacturing of products. In the mean time, HPA had made an agreement with the National Pharmaceutical Bureau (BPFK) to get permission in the arrangement of factory plan. Finally, when the permission had been granted by the bureau, The Development Bank provided a loan in about RM 222, 000 for him to buy the processing machines and permitting him to build another additional block for HPA in the factory...
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