Radio in India

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RADIO IN INDIA
Despite deep penetration of Television, Internet and other sources of infotainment, Radio, maintains its unique position as the companion of common man world-wide. One can enjoy the radio anytime anywhere. It’s affordable, within reach and very participatory. The low production cost, the simple hardware/ expertise required and the proximity of radio stations make it very people friendly. In a multi-lingual, multi-cultural and geographically large country like India, Radio has a very special place and All India Radio alone since 1936 and with fellow private broadcasters since 2001 is catering to the diverse needs of the Indian population. There are three types of radio stations in the country * State Owned Radio

* Community Radio
* Commercial radio

STATE OWNED RADIO: ALL INDIA RADIO
The government radio station comes under Prasar Bharti. In India, Prasar Bharati is India's public broadcaster. It is an autonomous corporation of the Ministry of Information and Broadcasting, Government of India and comprises Doordarshan television network and All India Radio.Prasar Bharati was established on November 23, 1997 following a demand that the government owned broadcasters in India should be given autonomy like those in many other countries. Prasar Bharati is India's largest public broadcaster. It is an autonomous corporation of the Ministry of Information and Broadcasting, Government of India and comprises Doordarshan television network and All India Radio. Prasar Bharati was established on November 23, 1997 following a demand that the government owned broadcasters in India should be given autonomy like those in many other countries. The Parliament of India passed an Act to grant this autonomy in 1990, but it was not enacted until September 15, 1997. Arun Bhatnagar is the current chairman of Prasar Bharati and Baljit Singh Lalli is the current CEO. It is totally government owned and has the following channels under its control- * PRIMARY CHANNELS

* COMMERCIAL BROADCASTING SERVICE (VIVIDH BHARATI)
* FM CHANNELS
* YUVA VANI
* NATIONAL CHANNEL
* EXTERNAL SERVICE CHANNELS
* OTHER NICHE CHANNELS

OBJECTIVES
* In its programming and other activities, AIR is guided by its motto "Bahujana Hitaya; Bahujana Sukhaya i.e.to promote the happiness and welfare of the masses through information, education and entertainment. They also stand for upholding the unity of the country and the democratic values enshrined in it. * To realize its objectives, AIR has evolved a three tier system of broadcasting - national, regional and local. It therefore presents a balanced flow of information of national, regional and local interest. * It caters to the mass communication needs of the people through its various stations spread across the country. * They provide music, spoken word, news and other programmes. Local stations meet the area specific needs of the listeners.

MISSION and VISION
* Empower people by developing knowledge based societies * Broadcasting of the high quality messages to inform, awake enlighten people freely, truthfully, objectively and with maximum speed & clarity using state of the art broadcast technology * Pay special attention on the overall quality & quantity of the contents creation/programme * Maintain the transparency, promptness and efficiency of the services for promoting the social welfare * Meet the national challenges by helping to combat social exploitation

SWOT ANALYSIS
STRENGTH
* Big Infrastructure- the huge organizational structure boosts their program quality and helps in better program quality. * Interactive- people have the right to give their feedback and there are specific grievance redress and access mechanism followed by them. * Region specific programming

* State funded so there are no lack of funds to the organization. * Focus on social issues like literacy environment, family welfare and women’s/...
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