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In today’s society, racism is generally less of an issue than in the past. However, there are still some who believe otherwise. Just because a person is ‘black’ it does not mean they should be treated as a different person. Everyone should be treated equally no matter what their background is. Joe Bloe reports… An incredible number of children grow up being heavily influenced by the previously decided values and beliefs of their individual families. Whether it is their sexual preference, forthcoming profession or religion, children always deserve a say in their individual life choices. At birth, being labelled with a pre-determined future career, entirely due to your particular skin colour, is exceptionally rude and it should never be accepted in any society!! There is nothing more that I irrevocably despise in this whole, entire world, than innocent children, or any innocent race, being labelled with a designated future career purely because their skin tones are of darker colour. Angela Davis an American political activist, scholar and author cites, “Racism is a weapon used by the wealthy to increase the profits they bring in by paying black workers less for their work”. The need for this quote to be verbalised disgusts me to the extremities! Personally I think no person should be treated any different, we should all be treated equally. This confronting ad was published by a French organisation, founded in 1927 called LICRA. LICRA, which when translated is the ‘International Organisation Against Racism and Anti-Semitism’. The predominant message this group of concerned citizens is sharing is their main aims directed towards stopping the ‘constant battle against racism, anti-Semitism, and all discrimination of races.’ Another message they also promote is equality among citizens. LICRA depicting an innocent newly born infant being prejudicially portrayed with a pre-determined future.

This non-prejudicial organisation speaks out on behalf of the unfair...
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