Racial Stereotype

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Racial stereotypes have become a given within everyday American life. A person’s race is used as a way of identifying them, understanding them without verbal communication. Each group of people are victims of stereotypes, whether it be black, white, Latino, or any other. These stereotypes are constantly perpetuated by the media in the United States. The music, movie, and television industries all play instrumental roles in embedding these stereotypes in to the minds of citizens.

In today’s music environment, one can find many prominent black artists. These artists produce some of the greatest chartbusters and generate the most hype among fans. However, according to Omi “despite the revenues generated by black performers, blacks remain “grossly underrepresented” in the business, marketing, and Artists and Repertoire departments of major record labels” (549). This lack of recognition that the black community suffers is due to the stereotypical ideas branded on them. Michael Omi analyzed an argument presented by Al Campanis on an ABC Nightline program, in which Campanis asserted that: “Black exclusion from the front office, therefore, was justified on the basis of biological “difference”” (550). Therefore, blacks are recognized as successful artists, but denied important positions due to the American perception of “difference”.

Television and Film also follow a similar pattern of perpetuating stereotypes. According to Omi, “In Television and Film, the necessity to define characters in the briefest and most condensed manner has led to the perpetuation of racial caricatures, as racial stereotypes serve as shorthand for scriptwriters, directors, and actors” (553). By using stereotypes as shorthand, these two mediums manage to place emphasis on these ideals continuously. An audience that constantly sees the presentation of the same idea will begin to believe it true. For example, a Black man casted to play a drug dealer in every other film about drug crime will...
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