It seems essential for this paper to start with some clarification of the circumstances related with propaganda. Propaganda can be thought of as a foster parent for stereotypes. Propaganda is recognized to be the planned manipulation of public opinion through concealed messages in advertisements and other media functions. Thus, propaganda uses numerous techniques to be able to consign theses hidden messages to the public and influence their view. Fear, brainwashing, name calling, glittering generality, misinformation and much more are some of the ways that propaganda uses to persuade and manipulate the opinions of the masses. Propaganda finds the usefulness of stereotypes in the fact that it’s easy, quick and direct to the public. In the case of stereotypes about ethnic groups, Egyptians in this case are being portrayed as uneducated, unethical, ignorant, desert animal raisers, terrorists and uncultured ethnic group. These name calling and misinformation techniques are what propagandists use to contrive the society to portray Egyptians as humans of the underworld and Egypt as a deserted country that hunger and ill health are its residents. The preceding are all stereotypes that are propagandas of the media to convince such generality into truth and facts.
Racial stereotypes particularly function usually through propaganda of the media, due to the improbability of every man travelling to every country, with the technique of ‘misinformation’ through movies, shows, and news reports. Egyptians have been stereotyped as desert residents for many years regardless of the reality and actual state of Egypt as a country. For instance, the stereotypes pointing that Egyptians are mostly uneducated due to their ignorance of the importance of education is proven false by studies of trustworthy sources. Among those studies, the one conducted by the American university in Cairo, Egypt. Al-Ahram weekly, a credible newspaper known all across the Arab world, has posted in its October issue of 1998 the following:
“According to Sahar El-Tawila, the essential researcher on the team, interviews conducted with girls and boys nationwide demonstrate convincingly that work and marriage were rarely stated by boys and girls respectively as reasons for departing school… These may be options for those who have already left school, but they are not the impetus behind their decision to leave” (Al-Ahram 1998).
Therefore, according to an American research, Egyptians are not uneducated conceited nation. After all, there is at least an American University known worldwide built in Cairo where many Egyptians have gotten their Bachelors, Masters and PhD’s from. Still, the media has successfully manipulated the public opinion to reason Egyptians as desert wonderers.
Now that the first concern, of how such Egyptian-bashing stereotypes work in propaganda, has been discussed, an interesting...