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At the core of all mass communication is writing and being able communicate clearly and effectively to large groups of people. The various channels for mass communication include, but are not limited to: books; magazines; newspapers; internet; radio and television. Additionally, marketing, public relations and advertising are included under the mass communication umbrella.
During this course, students will learn in individual, small-groups settings and as an entire class the following: how to write and publish (both in print and on-line) newspaper articles; schedule and conduct effective interviews; identify key media contacts; evaluate, develop and disseminate press releases and press kits; develop specialty magazines from inception to publication; and write, edit and produce television segments for broadcast.
Grading
The final grade for the semester will be consist of the cumulative totals of five modules of mass communication, AP and newsroom quizzes and a final project, to be presented to the class at the end of the semester. The breakdown of grades is as follows:
25% AP and Newsroom Style Quizzes
15% Writing Assignments
50% Weekly Video Packages
10% Final Project
Again, ALL assignments should be submitted following the guidelines set about in the AP Stylebook. It is my full expectation that each student will develop professional, functional mass media components that can be a part of their permanent educational and professional portfolio.
We will also be using www.newsroom101.com as a vital part of our class work. This site, and the information contained on it, is imperative for you to develop your writing skills, as it focuses solely on proper grammar, word usage and format. The grades from this site will count as 25% of your total grade. You will have access to this site 24 hours a day.
I look forward to working with you this semester.
Week One
Introduction/Syllabus
Go over AP Stylebook Bellwork and Procedures
Rules for Writing
During this course, students will learn in individual, small-groups settings and as an entire class the following: how to write and publish (both in print and on-line) newspaper articles; schedule and conduct effective interviews; identify key media contacts; evaluate, develop and disseminate press releases and press kits; develop specialty magazines from inception to publication; and write, edit and produce television segments for broadcast.
Grading
The final grade for the semester will be consist of the cumulative totals of five modules of mass communication, AP and newsroom quizzes and a final project, to be presented to the class at the end of the semester. The breakdown of grades is as follows:
25% AP and Newsroom Style Quizzes
15% Writing Assignments
50% Weekly Video Packages
10% Final Project
Again, ALL assignments should be submitted following the guidelines set about in the AP Stylebook. It is my full expectation that each student will develop professional, functional mass media components that can be a part of their permanent educational and professional portfolio.
We will also be using www.newsroom101.com as a vital part of our class work. This site, and the information contained on it, is imperative for you to develop your writing skills, as it focuses solely on proper grammar, word usage and format. The grades from this site will count as 25% of your total grade. You will have access to this site 24 hours a day.
I look forward to working with you this semester.
Week One
Introduction/Syllabus
Go over AP Stylebook Bellwork and Procedures
Rules for Writing