Qantas Airways Ltd is inextricably linked with the development of civil aviation in Australia. It begins with fragile biplanes carrying one or two passengers in open cockpits and progresses to advanced Boeing 747s flying some 400 people half way around the world in a day. Qantas was founded in the Queensland outback in 1920 and registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS).
Qantas Airways Limited is principally engaged in providing air transport services, at both international and domestic levels. Today, Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. It operates in the low-cost airline segments. The company segments include Qantas; Jetstar; Qantas Freight; Qantas Frequent Flyer; and Jetset Travelworld Group.
This segment represents the Qantas passenger flying businesses and related businesses. Qantas operates approximately 4,700 flights each week to 72 destinations in Australia. Qantas is Australia’s iconic airline, a recognised global aviation in safety, premium long haul travel, customer service and innovation. It is also engaged in the providing time bound freight services. Other services being offered by Qantas include international and domestic holiday tours, catering, ground handling, and engineering and maintenance services. The company also offers group flight training, leveraging its infrastructure and competency for operational training. It also provides services for defense sector in aircraft and engine maintenances, among others.
This case analysis is an in-depth business, strategic and competitive analysis of Qantas Airways Limited. The report provides an insight into the company, including general and industry environment analysis, internal environment analysis and a key competitor analysis. The hallmark of the report is the detailed strategic analysis of the company. This highlights its strengths and weaknesses... [continues]
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