Quicksilver

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  • Topic: Quiksilver, Surfing, Kelly Slater
  • Pages : 5 (1498 words )
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  • Published : September 4, 2008
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Quiksilver, Inc. (NYSE: ZQK), based in Huntington Beach, California, is one of the world's largest manufacturers of surfwear and other boardsport-related equipment. Its logo, inspired by Hokusai's woodcut The Great Wave off Kanagawa[citation needed], consists of a large wave with a mountain on a red background. The company also markets a line of apparel for young girls and women, under the brand Roxy, named after the daughter of one of the founders.[citation needed] Its logo consists of two copies of the Quiksilver logo, one reflected, forming a heart. Quiksilver purchased Skis Rossignol for $560 million in 2005, but is selling Rossignol in 2008 for $147 million.[1] It owned golf-equipment maker Cleveland Golf up until October 31, 2007, when it sold the company to a Japanese sporting goods company.[2] The company's DC and Hawk brands are also synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach- and water-oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Rossignol, Dynastar, Lange, and LOOK brands are leaders in the alpine ski market, and the Company makes snowboarding equipment under its Rossignol, Dynastar, DC, Roxy, Lib Technologies, Gnu and Bent Metal labels. Quiksilver also carries a line of high-end apparel and accessories under its QuiksilverEdition brand. In the fall of 2008, Quiksilver will introduce its newest brand, Quiksilver Women's, aimed at the 18 to 24-year-old demographic. Quiksilver also supports the worldwide boardriding community through its self-titled foundation launched in 2005. The Quiksilver Foundation works to provide environmental, educational, health and youth-related projects to worthy boardriding communities around the globe. Quiksilver Travel also offers snow and surf travel packages to exotic locations such as Samoa, Peru and Costa Rica.

TypePublic (NYSE: ZQK)
FoundedAustralia (1970)
HeadquartersHuntington Beach, CA, USA
Key peopleRobert B. McKnight, CEO & Chairman of the Board
ProductsApparel, sporting goods
Revenue▲ $2.362 billion USD (2006)
Net income▲ $107.12 million USD (2006)
Employees7,875

Quiksilver Today

Quiksilver operates over 600[3] stand-alone stores in major cities across Australia, New Zealand and the Pacific, Europe, North and South America, Asia, and Africa. There are two types of Quiksilver operated stores which are known as either "Boardriders Club" or "Factory" stores. Their products are also sold in many other outlets across the world such as the Fells Point Surf Company or the Ron Jon Surf Shop. In addition, the company operates a number of separate Roxy and Quiksilver Youth stores. As of 2008, Quiksilver sponsors around 500 amateur and professional surfers, snowboarders, skiers, and skateboarders. Among them are surfer Kelly Slater and skateboarder Tony Hawk. They also have the naming rights to the Quiksilver Pro surfing tournament for men and Roxy Pro tournament for women in Gold Coast (Australia) and France. [edit]Quiksilver Women's

After four decades marketing primarily towards males, Quiksilver developed a line of clothes for women. The collection includes a full range of knits, wovens, dresses, denim, essentials and organic cotton tees. siteLA

As part of the introduction of its new collection for women, Quiksilver selected six women to be Visionaries in Residence at Quiksilver’s siteLA, a communal work and exhibition space in the Silver Lake neighborhood of Los Angeles, California. The residency program is a year-long engagement for women working in and across creative cultural fields. Although they have been selected for their independent projects, they share a communal workspace and together create public programs and host special events at siteLA. The six Visionaries in Residence are:

• Beth Jones – Fashion blogger and aspiring entrepreneur opening up her own “Vintage Society” clothing shop. • Sara Anderson – Artist, performer and connector who inspires art for people...
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