Quickscan Klm

Introduction 4

1. The internal analysis 5
1.1 Historical overview 5

1.2 Mission, vision, goals and strategy 5

1.3 Structure 6
1.3.1 Corporate Governance and management control systems 6
1.3.2 Leadership 6
1.3.3 Culture 7
1.3.4 Structural configuration 7

2. The external analysis 8
2.1 Current situation 8
2.1.1 SWOT analysis 8
2.1.2 BCG matrix 9

2.2 In relation to the competition 9
2.2.1 Porter's Five Forces Model 9
2.2.2 Benchmark 10

2.3 The company’s image 10
2.3.1 Quality of services and products 10
2.3.2 Image as employer 10

Sources 11

Appendices
1. Air France-KLM structure and main subsidiaries
2. Financial figures
3. SWOT analysis
4. Benchmark
5. BCG matrix and Porter's Five Forces Model

 
Introduction

The Air France-KLM Group is one of the biggest airline companies in the world. AF-KLM Cargo is, within this group, a business unit focused on freight. The past few years, AF-KLM Cargo managed to integrate its activities and teams, through this ‘integration’, the process of “rightsizing” the organisation has begun. In the current economic environment “rightsizing” the organization becomes more important if an organization wants to be more profitable than their competition. Effective rightsizing focuses on creating success and avoids the dangerous downward momentum that can come from poorly planned downsizing.

This is, however, complex to achieve. This is the main reason why AF-KLM Cargo asked us, advisory team Resultancy Group, to help them with finding a solution to this problem.

It’s important, when looking at different solution, to have a clear picture of the organisation and the problem itself. This Quick Scan helps us to form this clear picture and problem. In this report we took a closer look at Air-France KLM as a group and at the... [continues]

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