Questionnaire on Age and Stereotyping Social Dress Styles

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1 Questionnaire on Age and Stereotyping Social Dress Styles

Contents:

Abstract Pg 3

BackgroundPg 4

HypothesisPg 5
• Aim
• Hypothesis
• Null Hypothesis

MethodologyPg 6
• Method
• Design
• Participants
• Procedure
• Controls
• Materials
• Ethics
• Measurements and Analysis

ResultsPg 8
• Descriptive statistics
• Inferential statistics
• Meaning of results

Evaluation Pg 10
• Strengths and Weaknesses
• Choices made
• Suggestions

AppendicesPg 11

ReferencesPg 14

Abstract

This study is a self-report researching age in-relation to stereotyping social dress styles like Goth, Chav, Emo, Hoody and Urban. With the hypotheses that there will be a significant difference between the young and mature control groups’ questionnaire scores on the stereotyping social dress styles. The questionnaire was given to 30 participants of both genders, participants aged 16-30 years for the Young Group and participants aged 31-100 years for the Mature Group. This study concluded that stereotyping still occurs in society and the mature group stereotype slightly more, however there in no significant difference between the amount or level of stereotyping done by each age range. As the null hypothesis was rejected as the critical value was higher than the U value.

Background

This experiment studies the social approach, the social approach to psychology is: “The branch of psychology that studies the effect of social variables on individual behaviour, attitudes, perceptions, and motives; also studies group and intergroup phenomena”[1]

In the study by Harari and McDavid a set of children’s essays were distributed to a group of teachers for them to mark each with either a 'attractive' or 'unattractive' name as the author. Harari and McDavid chose to conduct this study as they believed that known literature was responsible for creating name. The participants were the group of teachers given the essays to mark with the 'attractive names of 'David', 'Micheal', 'Karen' and 'Lisa' and 'unattractive' names of 'Elmer', 'Hubert', 'Bertha' and 'Adele'. The results of the study showed the higher grades where given to the essays which were given the 'attractive' names. This study shows that first names can hold a stereotype like everything else such as appearance, age and race.

This background study relates to the experiment as they both investigating stereotyping, however this experiment is not only investigating names and the effect it can have on the level of stereotyping but also the image. In the background study only a name was used, an 'attractive' or unattractive' name which had been adapted for this experiment were the social name has been used with the image of social dress style.

Hypotheses

Aim:
To investigate stereotyping social dress styles in relation to age and the effect it may have on the level of stereotyping.

Hypotheses:
There will be a significant difference between young (16 years to 30 years) and mature age (30 years to 100 years) control groups’ questionnaire score on stereotyping social dress styles. IV – Age

DV – Score on stereotyping from questionnaire.

Null Hypotheses:
There will be no significant difference between young (16 years to 30 years) and mature age (30 years to 100 years) control groups’ questionnaire score on stereotyping social dress styles.

Methodology

Method:
Self-Report (Questionnaire)

Design:
Independent measures (quasi – age)

Participants:
15 participants under 30 years of age of mixed gender (Youth Group). 15 participants over 30 years of age of mixed gender (Mature Group).

Opportunity sample - The participants were randomly selected from the individuals available at the time of midday on June 10th around Portsmouth College and June 11th 2008 around Portsmouth’s Commercial Road.

Procedure:
1. The questionnaire had clear...
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