Questionnaire on Advertising Effectiveness

Topics: Brand, Advertising, Ethics Pages: 4 (452 words) Published: May 18, 2013
Advertisement Effectiveness Of Nirapara Products

Questionnaire
1. Have you seen the advertisements of Nirapara ?

⃝ Yes ⃝ No

2. How would you rate the advertisements of Nirapara compared with others you have seen ?
⃝ Much better ⃝ Better ⃝ More or less the same
⃝ Worse ⃝ Much worse

3. How frequently do you watch the advertisements of Nirapara ?

⃝ Every day ⃝ Weekly ⃝ Fortnightly

⃝ Monthly ⃝ Never

4. From which media you noticed this advertisement ?

⃝ TV ⃝ Newspaper ⃝ Magazines

⃝ Print boards ⃝ Others

5. How did the advertisement describe the products ?

⃝ Highly effective ⃝ Effective ⃝ Average

⃝ Ineffective ⃝ Highly ineffective

6. Based on the advertisements of Nirapara would you buy it ?

⃝ Surely yes ⃝ Probably yes ⃝ May be

⃝ Probably not ⃝ Surely not

7. The presence of celebrity influence the effectiveness of advertisement ?

⃝ Strongly agree ⃝ Agree ⃝ Neutral

⃝ Disagree ⃝ Strongly disagree

8. The advertisements of Nirapara is informative ?

⃝ strongly agree ⃝ Agree ⃝ Neutral

⃝ Disagree ⃝ Strongly disagree

9. The advertisement of Nirapara is creative ?

⃝ Strongly agree ⃝ Agree ⃝ Neutral

⃝ Disagree ⃝ Strongly disagree

10. TV advertisement is more attractive than printed advertisement ?

⃝ strongly agree ⃝ Agree ⃝ Neutral

⃝ Disagree ⃝ Strongly disagree

11. Ethical value of the advertisement ?

⃝ Highly ethical ⃝ Ethical ⃝ Neutral

⃝ Unethical ⃝ Highly unethical

12. Present advertisements of Nirapara is enough for their promotion...
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