Research purpose is to clarify the important criteria in the choice of supermarkets for food shopping which can reflect social results in order to support the final report data statistic analysis. Information acquired to support this scientific research
1. Basic information about people on the campus of university of sussex 2. Likert rating scales support the statistical techniques.
Description of group target respondent
This survey will search 100 respondents is required to support the search in the geographical area of university of sussex and which is divided into two parts. The populations of respondents are selected in a random way, and it can perform the individual opinion level in different categories of age group. 1. Age Group: 18-60
2. Respondent Segment: University of Sussex students
Questionnaire — The choice of supermarket for food shopping Part 1: Please rate the following 10 questions, how important do you think is each of the following factors when you personally chose supermarket for food shopping? | |Very Important |Somewhat Important |Neutral |Not Very Important |Not At All | | | | | | |Important | |1. Price | | | | | | |2. Food Quality | | | | | | |3. Travel Distance | | | | | | |4. Opening Hours | | | | | | |5. Range of types of food | | | | | | |Stocked | | | | | | |6. Range of food brands Stocked | | | | | | |7. Parking Space | | | | | | |8. Store characteristics | | | | | | |(cleanliness, layout, customer | | | | | | |service) | | | | | | |9. Customer Loyalty Programs | | | | | | |(such as Tesco clubcard) | | | | | | |10. Fast Payment | | | | | |
Part 2: Please answer the following questions, you can choose more than one answer.
11. Which of the following supermarket chains do you shop for most of your food at regularly, that is, at least once a month? A. Asda
E. The Co-operate Food
12. Why do you make most of your food shopping at (store you choose from question 11)? A. Price
B. Food Quality
C. Travel Distance
D. Opening Hours
E. Range of types of food Stocked
F. Range of food brands Stocked
H. Store characteristics (cleanliness, layout, customer service) I. Customer Loyalty Programs (such as Tesco clubcard)
J. Fast Payment
K. Other reasons...
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