Research Methodology
Research Purpose
Research purpose is to clarify the important criteria in the choice of supermarkets for food shopping which can reflect social results in order to support the final report data statistic analysis.
Information acquired to support this scientific research
1. Basic information about people on the campus of university of sussex
2. Likert rating scales support the statistical techniques.
Description of group target respondent
This survey will search 100 respondents is required to support the search in the geographical area of university of sussex and which is divided into two parts. The populations of respondents are selected in a random way, and it can perform the individual opinion level in different categories of age group.
1. Age Group: 18-60
2. Respondent Segment: University of Sussex students
Questionnaire — The choice of supermarket for food shopping
Part 1: Please rate the following 10 questions, how important do you think is each of the following factors when you personally chose supermarket for food shopping?
| |Very Important |Somewhat Important |Neutral |Not Very Important |Not At All |
| | | | | |Important |
|1. Price | | | | | |
|2. Food Quality | | | | | |
|3. Travel Distance | | | | | |
|4. Opening Hours | | | | | |
|5. Range of types of food | | | |... [continues]
Research Purpose
Research purpose is to clarify the important criteria in the choice of supermarkets for food shopping which can reflect social results in order to support the final report data statistic analysis.
Information acquired to support this scientific research
1. Basic information about people on the campus of university of sussex
2. Likert rating scales support the statistical techniques.
Description of group target respondent
This survey will search 100 respondents is required to support the search in the geographical area of university of sussex and which is divided into two parts. The populations of respondents are selected in a random way, and it can perform the individual opinion level in different categories of age group.
1. Age Group: 18-60
2. Respondent Segment: University of Sussex students
Questionnaire — The choice of supermarket for food shopping
Part 1: Please rate the following 10 questions, how important do you think is each of the following factors when you personally chose supermarket for food shopping?
| |Very Important |Somewhat Important |Neutral |Not Very Important |Not At All |
| | | | | |Important |
|1. Price | | | | | |
|2. Food Quality | | | | | |
|3. Travel Distance | | | | | |
|4. Opening Hours | | | | | |
|5. Range of types of food | | | |... [continues]
Cite This Essay
- APA
-
(2012, 03). Questionnaire for Food Shopping. StudyMode.com. Retrieved 03, 2012, from http://www.studymode.com/essays/Questionnaire-For-Food-Shopping-937997.html
- MLA
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"Questionnaire for Food Shopping" StudyMode.com. 03 2012. 03 2012 <http://www.studymode.com/essays/Questionnaire-For-Food-Shopping-937997.html>.
- CHICAGO
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"Questionnaire for Food Shopping." StudyMode.com. 03, 2012. Accessed 03, 2012. http://www.studymode.com/essays/Questionnaire-For-Food-Shopping-937997.html.
