Preview

Questionnaire for Brand Equity

Satisfactory Essays
Open Document
Open Document
405 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Questionnaire for Brand Equity
Questionnaire
Dear Respondent, we student of Tolani institute of Management Studies, Adipur request your valuable response to this questionnaire. This response will provide the basis for us to evaluate Brand Equity of mobile handset companies. Please note that the information provided by you will not be disclosed to anybody and is only meant for study purpose as a part of Marketing Research Project.

1. Which mobile phone brand are you using right now? (Select Only One)

a. Apple b. Blackberry

c. Sony d. Samsung

e. Spice f. Nokia

g. Karbonn h. L.G

i. Motorola j. Micromax

k. Other Indian brands:

2. Please indicate your level of agreement with the following statements (where X = Above selected brand).

Sr.No. | Particulars | Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree | 1. | In mobile handset, Product X comes to my mind quickly | | | | | | 2. | I am familiar with X brand | | | | | | 3. | I can recognize X among other competing brands easily | | | | | | 4. | Some characteristics of X come to my mind quickly | | | | | | 5. | I consider myself loyal to X | | | | | | 6. | When buying mobile handset, X would be my first choice | | | | | | 7. | I would love to recommend X to my friends | | | | | |

Sr.No. | Particulars | Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree | 8. | I am still willing to buy X even if its price is a little higher than that of its competitors | | | | | | 9. | Product from X would be of very good quality | | | | | | 10. | Product from brand X are highly popular | | | | | | 11. | Product

You May Also Find These Documents Helpful

  • Satisfactory Essays

    I am doing a research work on Employee Training & Development. I would request you to kindly spare some time to fill up this questionnaire.…

    • 366 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Brand Equity

    • 706 Words
    • 3 Pages

    SWITCH on the telly and chances are that you will catch an old Hindi number. Now, they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks, one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat, the list just goes on and on. It of course warms the cockles of the generation that’s grown up with the songs but it also gets the gen next confused — for some think it’s an original score. So these touched up, remixed hindi numbers — do they make the cut or are they just an easy substitute to creating an original jingle?…

    • 706 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Vodafone Company Report

    • 4017 Words
    • 17 Pages

    Value-added services such as Vodafone applications (email, portal and back-up), Voda360 all-in-one solution, Vodafone Money Transfer. There is also Vodafone Global Enterprise (VGE) which provides business value-added solutions such as cloud-secured portal and unified global communication system.…

    • 4017 Words
    • 17 Pages
    Best Essays
  • Good Essays

    Case Solutions

    • 1392 Words
    • 4 Pages

    Q 2. Discuss the implications of your analysis of Q.1 for both the category the brands involved in the study.…

    • 1392 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    I, Sabith.G, the student of Amity Global Business School, Kochi, hereby declare that the project report on “Brand preference of mobile phones” in partial fulfillment of the requirement for the award of the degree of Bachelor Of Business Administration of Amity University, is a bonafide work carried out by me, under the guidance of Mrs. Anitha Suresh, Internal guide, Amity Global Business School, Kochi.…

    • 7109 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    According to Fombrun(1996, 194) a company’s corporate brand equity or reputation derives from the (healthy) relationships with the following audiences:…

    • 368 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    The company was established in the year 1994 as a small design studio in a 200 sq. Ft. Space in Chennai; today derby makes its presence through 33 exclusive stores & 238 multibrand outlets across the southern states.…

    • 1220 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    : Ingestion is not a normal route of exposure for gases. Contact with cryogenic liquid can…

    • 2005 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Marketing and Brand Equity

    • 1169 Words
    • 5 Pages

    * Its brand name is merely the generic version of its services, therefore price is seen as its main competitive advantage in the travel market;…

    • 1169 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Questionnaire

    • 551 Words
    • 10 Pages

    1. Please indicate your Age Group 18-24 25-34 35-44 45 and above 2. Please indicate your Gender Male Female 3. Please indicate your Ethnicity Malay Chinese Indian Central Asian Other……………….. 4. Income Group RM 2000- RM 4000 RM4000 - RM 6000 RM 6000- RM 8000 RM 8000 and above 5.…

    • 551 Words
    • 10 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Component 1: Introduce the company and the brand: Look for a compelling story in the history of the company and its existing brand. It might be very useful towards building the affective component of the brand concept and its emotive positioning.…

    • 303 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The project gives an insight of the telecom sector through Motorola India ltd. It basically helps understanding the brand preference of consumers with regard to mobile phones. It helps us to know what are the basis on which a customer chooses a particular brand when he purchases a new handset.…

    • 5470 Words
    • 23 Pages
    Powerful Essays
  • Satisfactory Essays

    Berger Silk

    • 602 Words
    • 8 Pages

    Berger is interested in more than just selling me a product and making a profit.…

    • 602 Words
    • 8 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Bmm Brand Building

    • 506 Words
    • 3 Pages

    A5.6 BRB 2002 October Brand Building [2 hours] [Total marks : 50] Attempt all questions. 1. (a) Answer in 1 or 2 sentences : (5 out of 8) i. Define Brand Position. ii. Give examples of natural elements that are being branded. iii. Define generic branding. iv. Define brand loyalty. v. How can you leverage a strong brand? vi. Define brand identity. vii. Define brand Personality. viii. Define Brand Awareness. (b) Answer in 3 or 4 sentences : (5 out of 7) 1) Differentiate between Brand and Product. 2) Differentiate Brand Personality from User Imagery. 3) What is core and extended identity? Give examples. 4) List ways of measuring Brand Equity. 5) What are product related and non product related XXXXX which form Brand Personality. 6) Aaaaaaa 5 in Brand personality scale. 7) Give Examples of Brands that have been successfully XXXXXX. 2. Answer in brief. (3 out of 6) i. Explain Y&R’s BAV as an Equity measurement. ii. Discuss Brand consistency is important in the XXXXX. iii. What is Brand loyalty? Describe XXXXXXXXXXX. iv. What is Brand Equity? What are the major asset categories? v. What are Brand Extensions? Discuss the advantages and disadvantages. vi. How does the entire organization play a crucial role in developing a strong Brand? Discuss. 3. CASE STUDY. Motorola’s research and development facility in Connecticut, USA has developed a two way pager system. The model model has been branded as Beep 900. this will be a paging instrument with the looks of a normal pager but the additional alpha numeric keys. This has not been a big hit in other marketing countries. Motorola India ltd. Thinks that this will be a hit in India. They attribute this to the SMS boom. They also feel that the lower rates of paging will fuel the boom. The standard size of the pager is 3x2 inches and one inch thick.it weighs a mere 30 gms. It has an inbuilt keyboard.. one can send and receive emails, write notes to other pagers and mobile phones and…

    • 506 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Marketing Questionnaire

    • 600 Words
    • 3 Pages

    □ 10 or below □ 11 – 15 □ 16 – 20 □ 21 – 25…

    • 600 Words
    • 3 Pages
    Satisfactory Essays